Burst Media Launches Thought Leaders Ad Network

BURLINGTON, Mass.--(BUSINESS WIRE)--Burst Media, a leading provider of online advertising services, today announced the launch of the Burst Thought Leaders Network. The network contains 140 websites delivering more than 150 million impressions monthly. Burst’s Thought Leaders Network delivers information to an affluent, predominantly male audience that is 35 years and older. Sites included in the network present an ideal venue for advertisers to reach decision makers who possess tremendous buying power and influence on consumer trends.

“Today’s thought leaders are drawn more than ever to the real time updates that news and information websites provide,” said David Cooperstein, CMO of Burst Media. “As news about the economy, politics, and world events affect decision makers, advertisers have an opportunity to create affinity with them through timely, targeted messages on content rich sites.”

“Our readers are riveted by the current stream of international, economic and political news,” said Jim Woodward, Ad Operations Manager at The Christian Science Monitor. “They look to us to provide up-to-the-minute information that helps them better understand world events and the impact they have on their lives. By being part of a network of high quality, news driven sites we believe we will be able to offer our visitors more relevant advertising, and offer advertisers an environment where their message will be respected and read.”

The Burst Thought Leaders Network includes sites and blogs covering a variety of topics including: news, finance, politics, business, technology and international affairs. Many of the websites in the Burst Thought Leaders Network have been pre-qualified to run custom advertising creative and rich media ad units like expandables and in-banner video as well as high-impact sponsorships and placements. Additionally, many sites in the Network offer a clickable wallpaper unit. This cutting-edge creative unit, powered by AdCamo, offers advertisers a much larger creative footprint on websites to grab the attention of this very important and influential audience.

The Burst Thought Leaders Network joins other Burst vertical networks as a tool for advertisers to reach out to consumers with specific interests and invite them to engage with their brands. Other Burst vertical audience networks include Entertainment, Moms, Early Adopters, Family Builders, Baby Boomers, Family Travelers, Green, Trendsetters, Gamers, and Wellness. Burst also offers the CDKitchen Cooking Network, the RealGM Sports Network, and the Daily Jolt College Network.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.