Sybase Unveils New Mobility Platform for Unwiring the Enterprise

LAS VEGAS--(BUSINESS WIRE)--Sybase, Inc. (NYSE:SY), a leading provider of enterprise infrastructure and mobile software, today demonstrated its next generation architecture for mobilizing enterprise applications, Sybase® Unwired Platform, to approximately 1,200 attendees from more than 41 countries at its TechWave User Training and Solutions Conference. With this new architecture, Sybase is fulfilling its promise to unwire the enterprise and extend it to employees and end consumers by providing a single, complete mobile platform with industry-leading technologies to ease the development, deployment and management of strategic mobile applications.

“Born out of 20 years of mobility leadership and experience with thousands of customers, Sybase Unwired Platform takes mobility to the next level,” said John Chen, chairman, CEO, and president of Sybase. “We’re seeing customer and partner demand for a complete, tightly integrated platform that provides true enterprise value by mobilizing business processes and applications. This is our Unwired Enterprise vision – unleashing the power of information anywhere, at anytime, from the data center right to the mobile edge including employees and end customers.”

Sybase Unwired Platform will address the multichannel access gateway (MAG) requirements by integrating development and deployment of mobile applications with streamlined device security and management for a range of mobile device types. This next generation mobile platform will enable strategic mobile deployments versus tactical or siloed mobile application approaches, significantly reducing a company’s total cost of ownership.

According to Gartner, “by 2010, 50% of enterprises will have migrated away from tactical mobile application silos (supporting a single application) to strategic platforms capable of supporting multiple applications, managing devices and securing data and transport.”ⁱ Sybase has been positioned by Gartner, Inc. in the Leaders quadrant in its Magic Quadrant for Multi-Channel Access Gateway, 2007ⁱ.

Sybase Unwired Platform will provide the ability to build, deploy and manage mobile applications in a way that is simple, fast, secure and open. It enables companies to create an information edge by optimizing and enhancing the infrastructure they already own, linking valuable data resources and securely delivering information anytime, anywhere. In addition, Sybase Unwired Platform will expand the enterprise with a mobile paradigm that extends a reliable messaging network to consumers.

Key Features and Benefits:

• Ease of development and deployment – Sybase Unwired Platform will include a 4GL tooling environment that greatly simplifies mobile application development. It integrates with the Visual Studio® and Eclipse development environments, enabling developers to leverage existing tools and expertise. It also provides the ability to design once and easily deploy to a range of mobile device types, classes and operating systems, including Windows Mobile®, Windows® 32 (laptops/tablets) and RIM BlackBerry®.
• Ease of back-end integration – Sybase Unwired Platform will offer out-of-the-box integration with a variety of enterprise applications, including SAP and Remedy, or any other application that leverages databases or Service Oriented Architecture (SOA).
• Ease of management and security – Sybase Unwired Platform will fully integrate with Sybase’s industry-leading device management and security solution which provides a single administrative console to centrally manage, secure and deploy mobile data, applications and devices.

Product Availability

Sybase Unwired Platform is currently scheduled to be available in Q4 2008. Sybase Unwired Platform is being demonstrated this week at TechWave 2008, Mandalay Bay Resort and Casino, Las Vegas. Please visit http://www.sybase.com/sup for more information and to sign up for product alerts. You may also watch a webcast: Defining a Mobile Architecture for Success, with Feature Analyst Firm Gartner, Inc.

About Sybase, Inc.

Sybase is the largest enterprise software and services company exclusively focused on managing and mobilizing information. With our global solutions, enterprises can extend their information securely and make it useful for people anywhere using any device. The world’s most critical data in commerce, communications, finance, and government runs on Sybase. For more information, visit http://www.sybase.com.

Join us August 4-8 at Mandalay Bay Resort and Casino in Las Vegas for TechWave 2008, Sybase’s annual user conference. For more information, visit http://www.sybase.com/techwave.

Sybase is a registered trademark of Sybase, Inc. ® indicates registration in the United States of America. All other company and product names mentioned may be trademarks of the respective companies with which they are associated.

Visual Studio, Windows Mobile and Windows are registered trademarks of Microsoft Corporation in the United States and/or other countries.

BlackBerry is a registered trademark of Research in Motion Limited in the United States and/or other countries.

Special Note: Statements concerning Sybase’s future growth, prospects and new product releases are, by nature, forward-looking statements that involve a number of uncertainties and risks, and cannot be guaranteed. The words “anticipate,” “believe,” “estimate,” “expect,” “intend,” “will” and similar expressions relating to Sybase and its management may identify forward-looking statements. Such statements are intended to reflect Sybase’s current views with respect to future events and may ultimately prove to be incorrect or false. Factors that could cause actual events or results to differ materially include shifts in customer demand, rapid technology changes, competitive factors and unanticipated delays in scheduled product availability. These and other risks are detailed from time to time in Sybase’s Securities and Exchange Commission filings, including, but not limited to, its annual report on Form 10-K and its quarterly reports on Form 10-Q (copies of which can be viewed on Sybase’s Web site).

ⁱ Magic Quadrant for Multichannel Access Gateways, 2007, Publication Date: 8 November 2007, by William Clark and Michael J. King, ID Number: G00152113

The Gartner Magic Quadrant is copyrighted November 2007 by Gartner, Inc., and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.