Grander Financial, Your Alternative To Mortgages

IRVINE, Calif.--(BUSINESS WIRE)--Grander Financial, headed up by Newport Beach entrepreneur and financial services expert Anthony Hsieh, announced today the launch of Grander Financial, the first full service consumer finance company to offer homeowners a variety of alternatives to mortgages. Grander Financial, led by several senior executives with over 2 decades of experience including previous experience at world-class financial institutions, are continuing to lead the way in ground-breaking consumer finance options with Grander Financial's flagship product, My Equity Freedom. My Equity Freedom (sm) is an alternative to mortgages, allowing homeowners to receive cash based on the equity they have built without the burden of monthly payments or regular interest.

“We have created a new financial model for homeowners, eliminating the costly need of a traditional mortgage,” said Anthony Hsieh, Founder of Grander Financial. “For over 2 decades our executive team has specialized in innovating new financial service models, reshaping each respective marketplace. In our current economic climate, we believe this is the best solution available to homeowners with equity.”

In the past to access home equity, homeowners only had the option of taking out a loan against their home to access the equity they built. Grander Financial's executive staff has once again revolutionized how homeowners will be able to turn the equity they have built into cash with the creation of My Equity Freedom (sm). My Equity Freedom (sm) is the alternative to a mortgage, where Grander Financial will share in the appreciation (or depreciation) of the home; in exchange the homeowner will receive cash present day. My Equity Freedom (sm) is a debt free option and does not apply any regular interest or a monthly payment to the money given to the homeowner.

My Equity Freedom (sm) empowers homeowners by giving them the option to turn equity into cash without selling their home, bringing on additional debt, having the worry of rising interest rates or the burden of monthly payments.

“My Equity Freedom (sm) gives homeowners a debt free option that is unlike the traditional mortgage process,” said Hsieh. “The option of maximizing one's equity with a cash advance without having to incur mounting interest or monthly payments is truly revolutionary to the housing and lending market. We are proud to be bringing this product to market.”

Currently My Equity Freedom (sm) is available in 7 US states including, California, Colorado, Oregon, Washington, Massachusetts, Florida, and Illinois.

Grander Financial will continue to take the lead in the alternative mortgage space developing innovative products, which will follow the course of the My Equity Freedom (sm) allowing customers to access cash from their current asset base.

About Grander Financial Inc.

Founded in 2008 by financial services expert and entrepreneur, Anthony Hsieh, Grander Financial Inc. is a privately held company based in Irvine, CA. Grander Financial is the alternative to mortgages, led by a team of financial services experts with decades of experience in consumer finance products and a single-minded focus on creating alternatives for homeowners to access their home equity without debt.

Grander Financial's first product to market, My Equity Freedom, the first of many alternative mortgage solutions that empowers homeowners, unlocking the equity in their home debt free eliminating the burden of interest or payments-ever.

Grander Financial is led by several senior executives with previous experience at world-class financial institutions. CEO, Anthony Hsieh, was the founder of Home Loan Center, which became LendingTreeLoans where Hsieh was the CEO as well as the president of LendingTree, LLC, a wholly owned subsidiary of Interactive, Corp (Nasdaq:IACI). Hsieh was also the founder and CEO of LoansDirect.com, which became E*trade Mortgage (Nasdaq:ETFC). Hsieh and his team revolutionized the online lending industry with superior products and customer service. 2008 is a new era; the Grander Financial team of executives will take their winning track record and expertise in direct to consumer financing products to American Homeowners with innovative financial products and service.