Search Engine Strategies (SES) Conference & Expo Returns to Toronto to Much Fanfare

TORONTO--(BUSINESS WIRE)--From organic search to guaranteed search rankings, search engine marketers today face a barrage of choices for staying ahead of the competition. This year’s Search Engine Strategies (SES) Toronto, taking place June 16-18, 2008 at the Metro Toronto Convention Centre, covers the best techniques for optimizing search rankings. Event coordinators are expecting record turnout for this ever-popular conference.

Each year, the conference features engaging discussions, high-level learning and presentations on the very latest in search engine marketing—providing attendees with real, actionable search plans. SES event coordinators are known for continually securing an exceptional lineup of speakers. Keynote speakers for 2008 include Fredrick Marckini, Chief Global Search Officer for Isobar, and Bryan Eisenberg, Co-Founder of Future Now Inc.

This once-a-year event offers advanced, intermediate and beginner search engine marketers the opportunity to network with their peers and learn how to:

• Get listed in the search engines through free organic and paid placements
• Generate organic traffic by building a site that pleases search engines and your customers
• Efficiently obtain listings ranking your company at the top of search engine results
• Calculate the ROI of your search marketing efforts
• Track visitors from the time they hit your site until they buy
• Improve site conversions
• Build links that generate traffic
• Avoid spamming penalties and scams
• Grow your brand and revenues in this constantly evolving world of search engine marketing

Most importantly, participants will leave the sessions with a keen understanding of how to profit from the latest changes in the ever-evolving world of web search. This “must attend” event offers attendees more than 60 informative sessions ranging from introduction to search engine marketing to in-depth tracks focused on issues and tools such as blended search, Twitter, tailored B2B strategies, organic search, and more. Among the key sessions announced for Toronto:

Introduction to Search Engine Marketing with moderator Andrew Goodman, SES Toronto Co-Chair and Principal of Page Zero Media and speakers Greg Jarboe, President and Co-founder of SEO-PR and Kevin Ryan, VP, Global Content Director of Search Engine Strategies and Search Engine Watch

Search Around the World: U.K., Europe, Asia Pacific, and Latin America with moderator

Anne Kennedy, Managing Partner and Founder of Beyond Ink and speakers Andy Atkins-Krüger, Managing Director of WebCertain Europe Ltd.; Alicia Morga, CEO of Consorte Media; Motoko Hunt, Founder and Japanese Search Marketing Strategist of AJPR LLC; Kerstin Baker-Ash, Senior Search Analyst of I Spy Search Limited; and David Degrelle, Membre du bureau, SEMPO President-Fondateur de 1ère Position

Universal and Blended Search with moderator Mike Grehan, Global KDM Officer of Acronym Media and speakers Mitch Joel, President of Twist Image and Dustin Rideout, Account Director and Digital Strategist of Wunderman

Orion Panel: Measuring Success in a 2.0 World with moderators Kevin Ryan, VP, Global Content Director of Search Engine Strategies and Search Engine Watch, and Andrew Goodman, SES Toronto Co-Chair and Principal of Page Zero Media, and speaker Heather Dougherty, Analyst at Hitwise

State of Search Marketing in Canada with moderator Andrew Goodman, SES Toronto Co-Chair and Principal of Page Zero Media and speakers Brent Lowe-Bernie, President of comScore Media Metrix Canada; Guillaume Bouchard, CEO of NVI; Eric Morris, Account Executive of Google Canada; Ken Headrick, Director of Products and Marketing of MSN Canada; and Martin Byrne, National Director for Yahoo Canada's Search Marketing, Yahoo!

Getting Found in Maps & Local Search with speakers Ian White, CEO of Urban Mapping; Candice Faktor, Creator of www.ourfaves.com and GM of www.toronto.com; and Nick Patsiopoulos, Product Manager of Yahoo! Canada

Paid Search: Advanced Issues with moderator Kevin Ryan, VP, Global Content Director of Search Engine Strategies and Search Engine Watch and speakers Mona Elesseily, Director of Marketing Strategy of Page Zero Media; Jeff Lancaster, Managing Director of Outrider; and Bill Tighe, Account Manager of Google Canada

Meet the Crawlers with speaker Sharad Verma, Sr. Product Manager of Web Search of Yahoo!

Twitter: Ultimate Time Waster, or Great Tool? with speakers David Snyder, Search Strategist and Marketer of JRDunn; Lee Odden, CEO of TopRank Online Marketing; and Chris Winfield, President of 10e20, LLC

Search Advertising 101 with moderator Andrew Goodman, SES Toronto Co-Chair and Principal of Page Zero Media and speaker Matt Van Wagner, President of Find Me Faster

What's Different About B2B? Tailored Strategies with moderator Kevin Ryan, VP, Global Content Director of Search Engine Strategies and Search Engine Watch and speakers Rick Brown, President of NetTrack Marketing; Bill Barnes, Co-Founder and Executive Vice President of Enquiro Search Solutions Inc.; Jim Beretta, Marketing Services Manager of ATS Automation; and Mike McDerment, CEO and Co-founder of FreshBooks

Search User Behavior with moderator Mitch Joel, President of Twist Image and speakers Richard Zwicky, Founder and CEO of Enquisite; Gordon Hotchkiss, President and CEO of Enquiro Search Solutions Inc.; and Pavan Lee, Research Manager of Microsoft

Keyword Research: Purpose, Tools, and Tactics with moderator Anne Kennedy, Managing Partner and Founder of Beyond Ink and speakers Alan K'necht, President of K'nechtology Inc.; Christine Churchill, President of KeyRelevance; and Louis-Dominic Parizeau, Chief Strategist, Search Marketing of Adviso

SEM Toolkit: Marketers Share with speakers Ken Jurina, President and CEO of Epiar Inc.; Julien Raby, Director, Search Marketing of Cossette Communication Group; and Ian McAnerin, CEO of McAnerin Networks Inc.

Social Media Success with moderator Mitch Joel, President of Twist Image and speakers Cam Balzer, Director, Search Strategy of Performics Inc.; Stephan Spencer, Founder and President of Netconcepts, LLC; Liana Evans, Director of Internet Marketing of KeyRelevance; and Marty Weintraub, President of aimClear

Link Building: The Basics & Beyond with speakers Mike Grehan, Global KDM Officer of Acronym Media; Debra Mastaler, President of Alliance-Link; and Jeff Quipp, President and CEO of Search Engine People

Accessibility, Usability, and SEO with speakers Jane Motz Hayes, Information Designer of WebFeat; Joseph C. Dolson, Web Design Consultant; and Chris Adams, Director of User Experience of Lyris, Inc.

Web 2.0 and Search Engines with speakers Chris "Silver" Smith, Lead Strategist of Netconcepts and Ambles Kwok, Yahoo! Canada Senior Manager of Engineering of Yahoo!

SEO Don'ts, Myths, and Scams with speakers Jill Whalen, CEO of High Rankings; Lyndsay Walker, Web Analytics and SEO Coordinator of WestJet; and Amanda Watlington, Owner of Searching for Profit

Site Clinic with moderator Anne Kennedy, Managing Partner of Beyond Ink and speakers Larry Bailin, CEO of Single Throw Internet Marketing and Jim Hedger, SEO Consultant of Metamend Search Engine Marketing

Giving Credit Where It's Due: Which Campaign Sold What? with moderator Kevin Ryan, VP, Global Content Director of Search Engine Strategies and Search Engine Watch and speakers June Li, Founder and Managing Director of ClickInsight and Carolyn Cramer, National Sales and Operations Manager, Direct Sales of Yahoo! Search Marketing

To learn more and to sign up for email alerts or RSS feed for Search Engine Strategies Toronto and other upcoming conferences in the series, visit www.searchenginestrategies.com.

About Incisive Interactive Marketing LLC -- A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.