Social Media Networks’ Facebook Applications Judged ‘Most Innovative’ by LeadsCon Panel

LAS VEGAS--(BUSINESS WIRE)--San Francisco-based Social Media Networks, developer of applications that help Facebook application designers and advertisers connect with consumers who use the popular social media site, was named winner of the In the Spotlight Company Showcase at the first LeadsCon conference held earlier this month in Las Vegas.

The showcase, where seven companies were given seven minutes each to present a product or solution and “wow” the audience and an all-star panel of judges, was among the highlights of a conference that, by all measures, exceeded expectations. More than 600 people from some 270 companies packed the LeadsCon event, a first-of-its-kind conference and trade show entirely focused on issues facing lead generation companies and the fast-growing, multi-billion-dollar customer acquisition industry.

“Customer acquisition is an extremely complex space with so many tremendous opportunities for innovation,” said LeadsCon organizer Jay Weintraub. “LeadsCon provided an environment where people with new ideas could network, share opinions and discuss best practices with industry veterans, and vice-versa. The In the Spotlight showcase was a great example of how innovative companies are inventing new ways to use the Internet to help businesses acquire the right consumers in a cost-effective way.”

Panelists Jay Webster of YAHOO!, Mike Kelly of Eyeblaster, Jodi Harris from iMedia Connection, Melissa Campanelli of eM+C, and moderator Saar Gur of Charles River Ventures selected Social Media Networks (www.socialmedia.com) over six competitors:

• AdReady (www.adready.com), an online advertising company that makes online display advertising accessible and effective for advertisers of all sizes. Users can build an ad and a campaign in minutes.
• Creative Calls (www.creativecalls.com), which uses co-browsing and other technology to bridge cross-channel communication gaps and increase online ad campaign ROI.
• Glam Interactive (www.glaminteractivegroup.com), a women-only global networking site for the interactive marketing industry.
• MarketingAnd (www.marketingand.com), a developer of enterprise lead-buying solutions for small- to mid-sized businesses.
• Mint.com (www.mint.com), a Web-based financial management system that automatically alerts consumers to opportunities to improve their financial health by connecting with more than 5,000 financial companies whose products and services may match their needs.
• TARGUSinfo (www.targusinfo.com), developer of an ASP solution that helps businesses decide which high-quality leads are most likely to result in a high-value relationship.

“The consensus has been that this kind of industry-wide gathering was long overdue, and there’s no question there will be another LeadsCon,” Weintraub said. “Lead generation is alive and well, a dynamic sector within online marketing that cuts across industries and can help virtually any kind of business acquire customers and build market share. Our inaugural event demonstrated that the lead gen community is robust, engaged and eager to learn more about best practices.”

About LeadsCon

LeadsCon is a first-of-its-kind conference and expo designed for companies in the fast-evolving online lead generation and customer acquisition industry. LeadsCon offers a stimulating and collaborative environment where industry leaders and professionals from across the spectrum can network, share ideas, trends and best practices, and learn about the latest performance-based products and services. For more information, visit www.leadscon.com.