Gateway Moves to 100 Percent Indirect Sales Model

IRVINE, Calif.--(BUSINESS WIRE)--Gateway, a wholly owned subsidiary of Acer Inc., today announced a shift in its distribution model to focus exclusively on retailers, e-tailers and channel partners. This change will dramatically simplify Gateway’s business model and deliver significant cost savings, ultimately resulting in an improved value proposition for consumers.

“We are shifting Gateway’s distribution method to better align with Acer’s successful global strategy, which was built upon an indirect model. As the only top-tier PC company without a competing U.S. direct sales force, our commitment to the channel is unparalleled in the industry.”

“We believe that our retail and e-tail partners offer consumers the best, easiest and most effective way to purchase Gateway products,” said Mark Hill, Acer Group U.S. General Manager. “Customers can rest assured that they will continue to get the award-winning products and outstanding technical support they’ve come to expect from Gateway for the last 23 years. Moving forward, we are pleased to be able to offer Gateway products through thousands of retail storefronts and major online and telephone-based channel partners both in the United States and abroad.”

Hill continued, “We are shifting Gateway’s distribution method to better align with Acer’s successful global strategy, which was built upon an indirect model. As the only top-tier PC company without a competing U.S. direct sales force, our commitment to the channel is unparalleled in the industry.”

Gateway products are now available at Best Buy, Circuit City, CompUSA, Costco, HSN, Newegg, Tiger Direct, Office Depot, OfficeMax, Wal-Mart and many other retailers and e-tailers.

About Gateway

Since its founding in 1985, Irvine, Calif.-based Gateway has been a technology pioneer, offering award-winning products and world-class service to customers worldwide. The company’s value-based eMachines brand is sold exclusively by leading retailers, while the premium Gateway line is available at major retailers and over the web and phone. Gateway is a wholly owned subsidiary of Acer Inc., the world’s third-largest PC company. See www.gateway.com for more information.