LESS BODY...MORE SOUL; Ben & Jerry's Launches a New Line of Ice Cream and Frozen Yogurt Options Nationally -- The Only Thing Your Love Handles and Taste Buds Will Ever Agree On!
The new line, which consists of Carb Karma, No Sugar Added and Light Ice Cream flavors as well as Low-Fat Frozen Yogurts, was created with a holistic mind, body and soul approach. With food, as with life, balance is everything. Eat responsibly, take good care of yourself, but don't lose sight of the simple joys in life. Like working hard from 9-5, day in, day out, but skipping out of work early on a Friday to catch a sunset. Or eating your veggies, but treating yourself to a scoop of ice cream. Yin. Yang. Everything in moderation.
“A big part of the Ben & Jerry's philosophy is to address our fans' concerns. Offering no alternatives just isn't in keeping with what we're all about, so we created a new line of ice cream and frozen yogurt that has something for everyone”
When it comes to dessert, it's no easy feat to watch what you eat and enjoy eating it too. That's why Ben & Jerry's decided to offer options that will tickle your nutritional fancy and amaze your tastebuds. The new flavors promise to touch your body, spirit and mind.
"A big part of the Ben & Jerry's philosophy is to address our fans' concerns. Offering no alternatives just isn't in keeping with what we're all about, so we created a new line of ice cream and frozen yogurt that has something for everyone," said Arnold Carbone, Ben & Jerry's Conductor of Bizarre & D. "Depending on what you're looking for, we've removed some of the sugar, carbs, fat or calories, but none of the taste."
"Months of top-secret research and testing went into creating the new flavors. We mixed hundreds upon hundreds of experimental batches and then...sweet success," continued Mr. Carbone. "Now our fans get to reap the sweet rewards."
Carb Karma Ice Cream
Ben & Jerry's new Carb Karma flavors are guaranteed to stimulate your mind, satisfy your belly and soothe your soul. With only two to five grams of net carbs(1) per serving, Carb Karma Half Baked, Chocolate and Vanilla Swiss Almond are for use as part of a low carb diet and will be nirvana for anyone watching their carb intake.
We think the more the carb-counter culture comes to appreciate the way we've left no carbs uncounted, the more eagerly they'll calculate the ways to reach the incredibly flavorful state of Carb Karma consciousness.
No Sugar Added Ice Cream
Man the Ben & Jerry's consumer hotline for a week and you'll see just how many people have been clamoring for a No Sugar Added flavor. The wait for a Ben & Jerry's No Sugar Added option is over. It's time for sweet surrender.
No Sugar Added Strawberry and New York Super Fudge Chunk are two extraordinary flavors, sweetened not with added sugar, but with Splenda(R) sweetener. Splenda(R) is the brand name for the sweetening ingredient sucralose, a sugar substitute that's been FDA-approved for use in frozen dairy desserts, baked goods and other foods since 1998.
Light Ice Cream
If you're getting fretful about fat-grams, lighten up! Ben & Jerry's Vanilla, Chocolate Chip Cookie Dough and Chocolate Mint & Cookies Light Ice Creams are totally loaded with great flavor but have 50% less fat and 25% fewer calories than the average super-premium ice cream. You can count on fewer fat grams to distract you from euphoria.
Low-Fat Frozen Yogurt
All Ben & Jerry's frozen yogurt flavors are now "officially" low fat - containing 3 grams of fat or less per serving. Fans who've long enjoyed our legendary Half Baked Frozen Yogurt will be equally thrilled to celebrate its elevation to full-fledged Low-Fat Frozen Yogurt status! And Ben & Jerry's legendary Chocolate Fudge Brownie and Cherry Garcia Low-Fat Frozen Yogurt still deliver the same great taste, in a different package.
Ben & Jerry's new Carb Karma, No Sugar Added, Light Ice Cream and Low-Fat Frozen Yogurt flavors are now available at grocery and convenience stores across the country and in select flavors in Ben & Jerry's Scoop Shops. Remember: Friends don't let friends overdo dessert! Exercise your options responsibly.
About Ben & Jerry's
Ben & Jerry's produces a wide variety of super-premium ice cream and ice cream novelties, using dairy products from a Vermont dairy cooperative and high-quality ingredients. The company is committed to using milk and cream that have not been treated with the synthetic hormone rBGH, and states its position on rBGH on its labels. Ben and Jerry's products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry's Scoop Shops, restaurants and other venues.
Ben & Jerry's, a wholly-owned autonomous subsidiary of Unilever, operates its business on a three-part mission statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry's contributes a minimum of $1.1 million annually through corporate philanthropy that is primarily employee led. Contributions made via the Ben & Jerry's Foundation in 2001 totaled over $1.4 million. Additionally, the company makes significant product donations to community groups and nonprofits both in Vermont and across the nation. The purpose of Ben & Jerry's philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding, and to support our Vermont communities. For the full scoop on all Ben & Jerry's fabulous flavors, visit www.benjerry.com.
(1) Net carbs are total carbohydrates minus dietary fiber and sugar alcohols, as they have a minimal impact on blood sugar. Carb Karma flavors have 150 - 180 calories per serving.
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