Blue Cross Blue Shield of Arizona Receives Prestigious Brand Excellence Award

PHOENIX--(BUSINESS WIRE)--Blue Cross Blue Shield of Arizona announced today that it has received a Brand Excellence Award from the Blue Cross and Blue Shield Association (BCBSA). The annual awards honor Blue Cross and Blue Shield companies that excel in developing and enhancing the overall Blue Cross and Blue Shield Brand image.

“The Blue Cross and Blue Shield brands are the most recognized in the health insurance industry and represent the nation’s oldest and largest family of health benefit companies,” said Scott P. Serota, BCBSA president and CEO. “BCBSA congratulates Blue Cross Blue Shield of Arizona for their leadership in strengthening the brands that collectively cover the lives of more than 102 million Americans.”

Blue Cross Blue Shield of Arizona is being recognized with a Brand Excellence Award in the Member Retention category for having a high member retention rate over the past year.

“The Brand Excellence Award reflects Blue Cross Blue Shield of Arizona’s commitment to providing superior services and products to its members, providers and the marketplace,” said Richard L. Boals, president and CEO of Blue Cross Blue Shield of Arizona. “We accept this national award with high honor as it reinforces our commitment to customer satisfaction.”

The Brand Excellence Awards honor Blue Cross and Blue Shield companies nationwide in categories that represent Brand Excellence, including attraction of new customers, fostering loyalty to existing customers, expanding the brands into additional lines of products or services, and provider satisfaction.

This marks the fourth Brand Excellence Award for Blue Cross Blue Shield of Arizona.

About Blue Cross Blue Shield of Arizona

Blue Cross Blue Shield of Arizona, an independent licensee of the Blue Cross and Blue Shield Association, is the largest Arizona-based health insurance company. The not-for-profit company was founded in 1939 and provides health insurance products, services or networks to more than 1.3 million individuals. With offices in Phoenix, Flagstaff, Tempe and Tucson, the company employs more than 1,500 Arizonans. For information about Blue Cross Blue Shield of Arizona and its community programs such as WalkingWorks®, please visit www.azblue.com.

About Blue Cross Blue Shield Association

The Blue Cross and Blue Shield Association is a national federation of 39 independent, community-based and locally operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for more than 102 million individuals - one-in-three Americans. For more information on the Blue Cross and Blue Shield Association and its member companies, please visit www.BCBS.com.