dudley Sends Students Back to School in Style with New Products and Fashionable Facebook Sweepstakes
OAKVILLE, Ontario--(BUSINESS WIRE)--Summer may be in full swing, but that doesn’t mean it’s too early to start thinking about the back-to-school checklist. In fact, Canadians look forward to shopping more than any other part of the back-to-school season.* Just in time for the 2014 school year, dudley® is expanding its line of stylish school accessories with the introduction of its Load N Lock Pencil Pod™ and The FULLY LOADED™ Lunch. And with fashion being top of mind this time of year, dudley is helping kids and parents stay up on the latest trends with the “#OOTD” (Outfit of the Day) photo gallery and Facebook sweepstakes. Now through August 31, Facebook fans of dudley can visit the page daily to check out and vote for their favourite back-to-school looks featuring dudley accessories for a chance to win fashionable prizes.
“This season we’re thrilled to be adding two new products to our line of combination locks, backpacks and locker accessories that boast both form and function.”
“Students and parents alike are looking to dudley for back-to-school items that help express their personal style, but are also functional,” said Jeffrey Ling, product manager, Master Lock Canada. “This season we’re thrilled to be adding two new products to our line of combination locks, backpacks and locker accessories that boast both form and function.”
Stepping out onto the dudley runway for the first time is the Load N Lock Pencil Pod, and The FULLY LOADED Lunch bag:
Load N Lock Pencil Pod - Students can carry their supplies in style and securely with this portable pencil case. It has a hard see-thru compartment that is easily accessible, along with a large internal storage area for writing utensils. For the students who want to lock up their valuables, there is a three digit resettable combination lock. The pencil pod has a rotating divider that has two elastic straps, and an elastic rubber band that securely holds the materials that students wish to keep in their pencil case. The Load N Lock Pencil Pod is offered in blue, pink, metallic, silver, green and purple and retails for $14.99.
The FULLY LOADED Lunch- Perfect for school, work or traveling. This lunch bag has two front mesh pockets for quick access to frequently used items, along with two front zippered compartments that are great for smaller personal items. It also has a modeled heavy duty rubber handle for a comfortable carry, and an insulated interior lining to keep your food fresh throughout the day. If you are looking for a backpack to store your lunch bag in, the FULLY LOADED backpack is the perfect complement. The FULLY LOADED Lunch can stand up straight, or flat on its back, and it retails for $14.99.
More than half of Canadian students use a locker to secure their belongings at school on a daily basis.* No matter your style, dudley’s fashion-forward line has a variety of colour options to keep your school locker looking fresh. Some of its locker accessories include:
- The Kit™ - The Kit is perfect for the school or athletic locker. It is offered in six different colours, and includes a dry erase marker, calendar, mirror, cork board with thumb tacks and a combination lock in a coordinating colour. $14.99
- The Locker Mat™ - Keep your locker clean during all four seasons with The Locker Mat. It traps dirt, mud and water from your shoes. It has a grooved surface that collects debris, and it is available in four colours. $7.99
- The Hook™ - This durable magnetic hook that adds another storage option to your locker. It can hold up to 5 lbs. and it is available in four colours. $5.99
dudley also offers trendy backpacks that are great for carrying all of your back-to-school items in, including:
- The Phat Bottom Bag™ - This backpack has a wide base to provide stability. It has zippered pockets, reflective straps, and most importantly, a padded back for extra comfort. $49.99
- The FULLY LOADED™ - The FULLY LOADED lightweight backpack is available in five colours, and it has padded straps for comfort, along with plenty of storage. $39.99
#OOTD Photo Gallery and Facebook Sweepstakes
dudley has enlisted a team of 50 student ambassadors to help other students stay up-to-date on the latest back-to-school fashions. Throughout July and August, the dudley ambassadors will be sharing photos of their favourite back-to-school fashions and accessories in a photo gallery found on www.facebook.com/dudleycanada. Students can also follow the hashtag #OOTD on Facebook, Twitter and Instagram to view the looks. In addition, two of the ambassadors’ looks will be showcased in dudley’s #OOTD sweepstakes.
Now through August 31, 2014, fans can visit www.facebook.com/dudleycanada to “like” the brand page and vote daily for their favourite back-to-school look for a chance to win the grand prize of a $500 back-to-school shopping spree and an assortment of dudley products. Smaller prize packs featuring dudley products will also be awarded to voters weekly throughout the duration of the sweepstakes.
For more information about dudley products, visit www.dudleycanada.com
About the Sweepstakes
NO PURCHASE NECESSARY TO ENTER OR WIN. Entry into the dudley Back-to-School #OOTD Sweepstakes is open to permanent lawful residents of Canada, excluding Quebec, who are 13 years or older. Skill testing required for Canadian sweepstakes winners. Limit one (1) entry per person per calendar day. Sweepstakes begins at 07:00:01 a.m. CDT on July 7, 2014 and ends on August 31, 2014 at 11:59:59 p.m. CDT. Entrants can access the dudley Facebook page at www.facebook.com/dudleycanada and follow the on-screen instructions to enter. For complete rules, go to www.dudleycanda.com
Sponsor: dudley Master Lock Canada, Inc. 3300 Ridgeway Drive, Units 1&2, Mississauga, ON L5L 5Z9. This Sweepstakes is in no way sponsored, administered, endorsed or associated with Facebook.
All dudley® products are built with the unmatched strength and durability that you've come to know and trust. Each lock is individually tested to ensure years of trouble-free operation. dudley® is more than just combination locks. dudley® offers new security options for your bike, snowboard, skateboard, skiis, bags and even backpacks. dudley® also offers you accessories for your locker. dudley® is the name you can trust for your on-the-go lifestyle.
*According to a May 2014 Safety and Security Survey of more than 400 Canadians conducted by dudley via SurveyMonkey.