CLR Roasters, LLC (YGYI) Announces Two Year $2.5 Million Contract
JBM Sales to Distribute CLR’s Javalution Urban Grind Coffees
SAN DIEGO--(BUSINESS WIRE)--Youngevity International, Inc. (OTCQX: YGYI) (www.YGYI.com), a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced today that its wholly owned subsidiary, CLR Roasters, has signed a two (2) year agreement with JBM Sales & Marketing (“JBM”), a leading specialty food sales and marketing company. JBM Sales and Marketing represents the ten NASFT (National Association of Specialty Food Trade) lines of Gourmet Foods.
“We are quite impressed with JBM’s leading reputation in this category and we are confident that this relationship can expand and grow over time. We are especially excited at the prospect of seeing one of CLR’s company owned brands being widely distributed in Canada and Europe.”
The agreement grants to JBM the exclusive right to sell, market, and distribute CLR Roasters Javalution Urban Grind brand coffees in the following blends and flavors: Original Roast, Gourmet Roast, Decaf Roast, French Vanilla, Vanilla Nut, Hazelnut Cream, Cinnamon Hazelnut and French Caramel Cream. In addition to Javalution Urban Grind, CLR Roasters also manufactures and distributes Café La Rica and Josie’s Java House as company owned brands.
The multi-year agreement commits JBM to purchase a minimum of 1,250,000 twelve oz. bags of CLR’s Javalution Urban Grind Brand. Year one of the contract contains minimum order quantities of 500,000 units and year two contains minimum order quantities of 750,000 units.
“We are excited to be working with JBM Sales & Marketing to expand the distribution of Javalution Urban Grind in the US and abroad. In addition to wide US distribution, JBM intends to place our product within select retailers in Canada and several European countries, including Germany, Ireland, Poland and the United Kingdom,” said Ernesto Aguila, President of CLR Roasters.
Dave Briskie, Youngevity’s Chief Financial Officer and President of Commercial Development, stated, “We are quite impressed with JBM’s leading reputation in this category and we are confident that this relationship can expand and grow over time. We are especially excited at the prospect of seeing one of CLR’s company owned brands being widely distributed in Canada and Europe.”
JBM Sales & Marketing CEO Jerry Mintz said, “Both myself and our President, David Mintz, are quite impressed with CLR Roasters’ products and capabilities. We are delighted to be working with such a fine company and expect to develop a great partnership between our two companies.”
About Youngevity International, Inc.
Youngevity International Inc., (OTCQX: YGYI) (www.YGYI.com) is a fast-growing, innovative, multi-dimensional company that offers a wide range of consumer products and services, primarily through person-to-person selling relationships that comprise a “network of networks.” The Company also is a vertically-integrated producer of the finest coffees for the commercial, retail and direct sales channels. The Company was formed after the merger of Youngevity Essential Life Sciences (www.youngevity.com) and Javalution Coffee Company in the summer of 2011. The company was formerly known as AL International, Inc. and changed its name to Youngevity International Inc. in July 2013.
About CLR Roasters
CLR Roasters (www.clrroasters.com) was established in 2001 and is a wholly-owned a subsidiary of Youngevity International. CLR Roasters produces coffees under its own Café La Rica brand, as well as under a variety of private labels through major national sales outlets, hospitality, cruise lines, health and wellness facilities, office coffee service providers, and convenience store distribution. It also produces a unique line of coffees with health benefits under the JavaFit® brand.
Safe Harbor Statement
This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as “may,” “should,” “potential,” “continue,” “expects,” “anticipates,” “intends,” “plans,” “excited,” “believes,” “estimates,” and similar expressions. The forward-looking statements contained in this press release include statements regarding the expected contribution of JBM Sales & Marketing, the intended product sales in Canada and Europe, and the Company’s anticipated future growth. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict, including our ability to increase CLR Roasters product sales through the contribution of JBM Sales & Marketing and our ability to continue our current growth. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.