ADDING MULTIMEDIA Preciosa® Expands American Fashion Market Reach With NYFW S/S 2015 Sponsorships
Preciosa Crystals To Shine On The Runways of The Blonds, Bibhu Mohapatra, and Venexiana
NEW YORK--(BUSINESS WIRE)--Czech crystal manufacturer Preciosa® is returning to New York Fashion Week in a big way this fall, sponsoring the Spring/Summer 2015 runway shows of designers The Blonds, Bibhu Mohapatra, and Venexiana. Preciosa announces these New York Fashion Week sponsorships as part of efforts to expand the veteran brand’s reach in the North American fashion and accessories component market.
“The creations of these three designers are incredibly well-made and very distinctive; we’re proud to support their craftsmanship.”
The designer alliances demonstrate the versatility of the company’s crystal components, from the exquisite gowns made by Venexiana to Bibhu Mohapatra’s elegant evening wear to the glam rock pieces created by the Blonds. Singer Ariana Grande recently made her grand entrance at the 2014 Video Music Awards in a Blonds creation covered in 10,000 Preciosa crystals.
“Having our crystals on the clothing of such celebrated designers at New York Fashion Week is a major milestone for Preciosa,” said Jana Klapková, Trade Marketing Manager at Preciosa. “The creations of these three designers are incredibly well-made and very distinctive; we’re proud to support their craftsmanship.”
"It is a pleasure to work with such a beautiful product,” said Kati Stern, the designer behind Venexiana. “I have applied Preciosa crystals to the majority of my Spring/Summer 2015 collection this season and each piece is absolutely stunning!"
The company is best known for Maxima, fine lead-free crystals, and also offers a broad range of precision-cut crystals, beads, and nacre pearls. Following participation in this season of NYFW, Preciosa will continue to expand its North American reach through a variety of initiatives and sponsorships. In 1950, the brand entered into the US market, bringing with it a vast knowledge of creating crystal components for use in fashion and jewelry design.
For more information, visit www.preciosa.com.