Mistic® Expands National Sales Organization
E-Cig Maker Adds Four Industry Veterans to Meet Growing Demand
CHARLOTTE, N.C.--(BUSINESS WIRE)--Mistic®, maker of high quality, value-priced electronic cigarettes and vapor products, today announced it has expanded its national sales organization with the addition of four new regional sales management positions:
“We are pleased to have attracted these exceptional executives, who bring to our company many years of relevant industry experience”
- Gina Simmons, Regional VP Sales, Southeast, previously served 15 years at Altria Group.
- Frank Maglio, Regional VP Sales, Northeast, whom also worked at Altria Group for 26 years.
- Todd Hassenfelt, Regional VP Sales, Midwest, formerly employed at Altria Group for 15 years.
- Annie Turner, Regional VP Sales, West, previously served in various sales positions over the past 12 years, including Altria Group, PepsiCo and Yum! Brands.
“We are pleased to have attracted these exceptional executives, who bring to our company many years of relevant industry experience,” said John Wiesehan Jr., CEO of Mistic. “The expansion of our sales organization is testimony to the growth of our Mistic and Haus brands and the increasing number of adult smokers who are making the switch to Mistic as an alternative to other e-cig brands, as well as to traditional tobacco cigarettes.”
Mistic is now the second leading brand of e-cigs across the XAOC (extended all outlets combined) category, based in part on data reported by Nielsen XAOC Database and Wells Fargo Securities, LLC. The company achieved a 17 percent share in dollar sales and a 26 percent share in unit sales for the four weeks ending August 2, 2014.
The company also continues to generate the highest percentage gains in year-over-year sales within the c-store category. Sales for Mistic in the c-store channel grew 333 percent in the four weeks ending August 2, 2014, compared to the same period last year, according to Nielsen’s Scantrack enhanced AOC database and the Nielsen C-Track Database. For the last four weeks ending July 5, 2014, and June 7, 2014, year-over-year sales in the c-store channel grew 523 percent and 400 percent, respectively.
Mistic® electronic cigarettes is an independent brand of high-quality vapor products, primarily sold through brick-and-mortar retail channels under the direction of its parent company, Ballantyne Brands. The company’s rechargeable and non-rechargeable e-cigarettes, as well as its HAUS™ line of vapor products, including the HAUS™ Personal Vaporizer by Mistic and HAUS™ e-liquids, are sold in approximately 60,000 retail outlets and wholesalers across the U.S., including Walmart, Dollar General, Kangaroo Express, Circle K, Hess, Family Dollar, Winn Dixie/Bi-Lo and Food Lion, Hackney, McLane Company, Coremark, Nash Finch and Petrey. The company produces all of its e-liquid in the U.S., including the bottling and filling of its HAUS branded e-liquid bottles, as well as Mistic refill cartridges and starter packs.