Research and Markets: DTT Market in the US 2014-2018: Key Vendors are CBS, NBC Universal, Time Warner & Viacom
DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/7h29bg/dtt_market_in_the) has announced the addition of the "DTT Market in the US 2014-2018" report to their offering.
The Digital Terrestrial Transmission market in the US to grow at a CAGR of 6.42 percent over the period 2013-2018.
To calculate market size, the report considers revenue generated from the digital terrestrial transmission subscription and advertising. The report provides the number of digital terrestrial transmission household in the US and the average rate per household.
One of the most predominant emerging trends in the market is the increased digitization of television networks will increase the market share of DTT. Digitization of TV networks will provide consumers with a wide range of channels and better picture quality. It will also help service providers provide more channels at a low cost. In addition, digitization provides consumers with HD audio and video at a low price. This process of digitization will increase the demand for DTT.
According to the report, one of the key factors influencing the growth of the DTT market in the US is the spectrum efficiency and increased transmission capacity offered by the DTT platform. This helps in delivering high-quality video and add-on services such as OTT and VOD to viewers.
Further, the report states that one major challenge that hampers market growth is the availability of internet TV. Internet TV offers on-demand content and flexibility in viewing content in terms of time, and allows storage of the data on a computer.
- Time Warner
Other Prominent Vendors
- American Broadcasting Company
- Fox Broadcasting
- The CW
- The Walt Disney
- Spectrum Efficiency and Increased Transmission Capacity
- Availability of Internet TV
- Increased Digitization of Television Networks
For more information visit http://www.researchandmarkets.com/research/7h29bg/dtt_market_in_the