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Valassis Launches Seventh Annual RedPlum® Purse String Survey

Consumers Invited to Share how They Shop and Save

LIVONIA, Mich.--(BUSINESS WIRE)--Valassis, a leader in intelligent media delivery, announced today the launch of its seventh annual RedPlum® Purse String Survey. Since 2008, the survey findings have provided insights into the shopping behaviors and influences of today’s savings-minded consumers.

Survey respondents have indicated which media channels they use to seek out coupons and offers, how much they save weekly, what influences them to make a purchase and how they allocate their savings.

Consumers are invited to share how they shop and save in this national, online survey. To participate, consumers can visit http://www.redplum.com/couponsurvey between now and Sept. 7. Survey respondents are also eligible to enter a random drawing for one of two $100 gift cards. Consumers must have Internet access to participate.

Seventh Annual RedPlum Purse String Survey Details

What: Online consumer survey conducted for the seventh consecutive year

When: Now through Sept. 7

Who: Sponsored by RedPlum

How: Go to http://www.redplum.com/couponsurvey to take the survey and enter for a chance to win one of two $100 gift cards.

About Valassis

Valassis is a leader in intelligent media delivery, providing over 15,000 clients with innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients’ most valuable shoppers, offering unparalleled reach and scale. Valassis subsidiaries include Brand.net, a Valassis Digital Company, and NCH Marketing Services, Inc. RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. For insights on intelligent media delivery, visit www.valassis.com. Valassis is a wholly owned subsidiary of Harland Clarke Holdings Corp., www.harlandclarke.com.


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