Research and Markets: Air Freshener Market in the US 2014-2018 with Henkel AG & Co. KGaA, P&G, Reckitt Benckiser Group & S.C. Johnson & Son Dominating
DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/4bk8t3/air_freshener) has announced the addition of the "Air Freshener Market in the US 2014-2018" report to their offering.
“Air Freshener Market in the US 2014-2018”
Air fresheners are predominantly aerosol sprays that mask odors and induce freshness in the atmosphere. Air fresheners are composed of formaldehyde, petroleum distillates, aerosol propellants, and p-dichlorobenzene. Apart from their primary usage, air fresheners are also used aesthetically to enhance the environment by appealing to the senses.
This has given rise to specialty products that have different formats such as cones, scented candles, reed diffusers, oils, gels, wax strips, and plug-ins. While some products incorporate one aspect, others integrate both thus complementing the primary benefit of air fresheners. Air fresheners are essential and practical as they help maintain a pleasant atmosphere in households, offices, and vehicles.
Health- and eco-consciousness in consumers is fueling demand for green products. Organic and biodegradable products are being encouraged. There is also a growing inclination toward products with value-added benefits that do more than they are primarily manufactured to do.
According to the report, the need to freshen air and create a pleasant setting within minutes is arising in the fast-paced world. Apart from this, stress, which is inevitably a part of the modern lifestyle, is taking a toll on consumers. This has popularized the concept of aromatherapy, which is finding its way into air fresheners.
Further, the report states that synthetic air fresheners contain ingredients that are harmful to the human body and consumers are increasingly abstaining from using them. The use of substitutes is further hindering the growth of the market.
- Henkel AG & Co. KGaA
- Procter & Gamble Co.
- Reckitt Benckiser Group plc
- S.C. Johnson & Son Inc.
Other Prominent Vendors
- Lancaster Colony
- Limited Brands
- Auto Expressions
- The Yankee Candle Company
For more information visit http://www.researchandmarkets.com/research/4bk8t3/air_freshener