Emerald Expositions Signs Media Strategy & Buying Contract with Encore Media Partners
LOS ANGELES--(BUSINESS WIRE)--Encore Media Partners announced today that it has signed an agreement with Emerald Expositions, for its entire portfolio of trade and consumer antique, jewelry and watch shows in the U.S. Antique Shows division. This show portfolio will bring together 50,000 attendees and more than 3,000 exhibitors from 28 countries at nine events including The Original Miami Beach Antique Show, the world’s largest indoor antique show.
“We are pleased to be continuing our relationship for the 8th year with this leading show organizer, and that the 1,000+ ad buy transactions we have handled for Emerald and its predecessors have helped grow attendance for this portfolio”
Under the Agreement, Encore will handle U.S. and international media strategy and buying across newspaper, magazine, TV, cable, radio, outdoor and digital channels, and provide related marketing services to maximize campaign performance and attendee acquisition.
“We are pleased to be continuing our relationship for the 8th year with this leading show organizer, and that the 1,000+ ad buy transactions we have handled for Emerald and its predecessors have helped grow attendance for this portfolio,” said Cristopher Levy, Managing Partner, Encore Media Partners. “We are especially excited to work with Emerald on scaling their advanced digital marketing initiatives, including leveraging real-time bidding (RTB), behavioral targeting and proprietary data sets, to attract new attendees from around the world.”
About Emerald Expositions
Emerald Expositions is a leading operator of large business-to-business tradeshows in the United States, producing more than 85 tradeshows and conference events per year, connecting over 525,000 buyers and sellers across ten diversified end-markets, including gift, home and general merchandise; sports; hospitality and retail design; jewelry, luxury, and antiques; e-commerce; photography; decorated apparel; building; healthcare; and military. More info is available at www.EmeraldExpositions.com.
About U.S. Antique Shows
U.S. Antique Shows is the world’s largest producer of indoor antique shows, and focuses on presenting a wide range of antiques as well as antique, vintage and estate jewelry and watches through both consumer and trade shows in Las Vegas, Los Angeles, Miami, Miami Beach and New York. More info is available at www.USAntiqueShows.com.
About Encore Media Partners
Encore is an audience strategy, marketing and media buying agency, which specializes in “live” exhibitions and events, with local, national and global audiences. Encore collaborates with owners, organizers and agencies on attendee acquisition across multiple industries, domestic and international markets and traditional, digital and mobile media platforms. More info is available at www.EncoreMediaPartners.com.