Rubicon Project Selected by Business Insider to Power Global Private Exchange
Advertisers Given Access to Business Insider’s Premium Global Inventory on Rubicon Project’s Advertising Automation Platform
LOS ANGELES--(BUSINESS WIRE)--Rubicon Project (NYSE: RUBI), a leader in advertising automation with one of the industry’s largest independent real-time trading platforms for the buying and selling of advertising, today announced an agreement with Business Insider (@BusinessInsider), a leading source of news that engages the new generation of business leaders, to form a global private marketplace (‘private exchange’). Rubicon Project (@RubiconProject) will provide the advertising automation technology platform to enable Business Insider to connect with advertisers looking to access a global audience across premium desktop, mobile and high impact inventory. Business Insider reaches 24 million unique visitors monthly in the US. The multi-year agreement is effective immediately.
“Implementing Rubicon Project’s platform will help Business Insider offer data-rich ad-targeting while increasing the efficiency of our ad-serving, both important goals for the company. Rubicon Project gives us the ability to automate the selling of our inventory to generate more revenue.”
Rubicon Project’s advertising automation platform provides private exchange capabilities for many of the world’s leading premium publisher and application titles seeking to maximize their assets across all channels and help brands reach new customers. The technology platform continuously optimizes in real-time based on the ability to analyze and learn from the vast volumes of data processed. The world’s leading publishers and applications and top brands from around the globe rely on Rubicon Project’s technology platform to automate the buying and selling of advertising inventory.
Julie Hansen (@Julie_Hansen), President and Chief Operating Officer, Business Insider, commented, “Implementing Rubicon Project’s platform will help Business Insider offer data-rich ad-targeting while increasing the efficiency of our ad-serving, both important goals for the company. Rubicon Project gives us the ability to automate the selling of our inventory to generate more revenue.”
Kaylie Smith, Head of Seller Cloud, Rubicon Project, commented, “Business Insider conducted a comprehensive review of advertising automation providers and we’re thrilled that they chose the proven technology and global scale of the Rubicon Project platform. This private exchange illustrates the continued trend of successful publishers and application developers moving towards automation. Automation dramatically simplifies the selling and buying of advertising across desktop and mobile.”
About Rubicon Project
Rubicon Project (NYSE: RUBI) has engineered the Advertising Automation Cloud, one of the largest real-time cloud and Big Data computing systems. The Company's mission is to automate the buying and selling of advertising by offering innovative products to connect buyers and sellers globally. www.RubiconProject.com
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About Business Insider
Business Insider is a leading source of news that engages the new generation of business leaders. The site covers a wide range of subjects including business, technology, advertising, politics, science, and more. Founded in 2007, the site reaches twenty-four million unique visitors per month in the US (comScore). Business Insider also offers a subscription research service, Business Insider Intelligence, that provides in-depth insight, data and analysis of subjects that matter in today’s innovation age, including mobile, digital media, ecommerce, and payments.