Ink Selected by American Airlines as Global Partner for Inflight Magazines
World’s #1 airline draws on Ink’s expertise to bring a higher level of sophistication to inflight magazines
FORT WORTH, Texas & NEW YORK & LONDON--(BUSINESS WIRE)--Ink, the world’s leading travel media company, will produce three magazine titles for American Airlines starting January 2015. American Airlines, now the biggest in the world after its merger with US Airways, has appointed Ink to produce content and sell advertising for multiple media platforms, including onboard magazines in print, online, mobile and tablet formats.
“We believe Ink brings added resources, coupled with a strong global reputation which will help strengthen our three award winning titles going forward.”
Ink will re-launch the airline’s flagship titles American Way, which reaches 193 million people annually, and two targeted titles, Celebrated Living for first and business class cabins, and Nexos which is written in Spanish and Portuguese for passengers travelling on routes to Latin America and Spain.
“We've partnered with Ink to expand the global reach of our award-winning publications,” said Fernand Fernandez, vice president – Global Marketing, American Airlines. “We believe Ink brings added resources, coupled with a strong global reputation which will help strengthen our three award winning titles going forward.”
Michael Keating, EVP Product and Business Development, Ink said: “Winning the largest airline in the world in our twentieth year of business is the ultimate accolade. We’re really looking forward to re-imagining and re-launching the magazines to create titles that will set new media standards in the travel industry. What’s exciting is the multi-platform reach for our content which can be read in print versions onboard and throughout the global network of lounges, but also via online, tablets, and mobile. We really will be reaching passengers at every point of their journey.”
Ink produces 36 magazines in 18 languages for many of the world’s best airline and railway brands, serves advertisers in more than 100 countries, and reaches 677 million passengers per year. Their products create a unique model that connects advertisers with a global travel audience through inflight media, online, and on mobile devices.
Simon Leslie, Global Head of Sales from Ink said: “The US passenger base every year is nearly the equivalent of six Super Bowls. As people get on a plane, they sit back, relax, and get away from the distractions of life. It is a great environment for finding inspiration for that next important purchase, or even to start planning for their next exciting travel adventure. We are very proud that our media continues to grow year over year as more people travel, and that we are unlocking this incredibly strong market to our advertisers.”
Under the terms of their agreement, Ink will expand the number of global locations by opening new offices later this year in both Dallas/Fort Worth and Miami to house their creative, editorial, and advertising sales staff servicing American Airlines and advertisers throughout the United States.
NOTES TO EDITORS:
Founded in 1994 in London, Ink is the world leader in travel media and technology. With a staff of more than 400 people, Ink creates award-winning media and builds innovative technology to provide more than 100 differentiated products across airlines and rail partners. These unique partnerships allow more than 677 million passengers annually to interact with Ink, creating opportunities for advertisers to connect with a highly receptive global audience through out-of-home inflight magazines, online, and on mobile devices.
Ink’s work has been recognised with numerous awards including: Best Overall Editorial, Travel Magazine of the Year, Best Cover, Best Art Director and Best Photography, across events in the Americas, Europe and Asia.
In addition to its headquarters in London, Ink has offices in Atlanta, Melbourne, New York, São Paulo, Shanghai and Singapore, and will soon open offices in Dallas and Miami.
For additional information see www.ink-global.com
For additional coverage of this information see http://www.ibtimes.com/american-airlines-hires-ink-global-relaunch-american-way-flight-magazines-1662756
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