Catholic Charities USA Selects Merkle as Agency of Record
COLUMBIA, Md.--(BUSINESS WIRE)--Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, announced that is has been selected by Catholic Charities USA as agency of record to support the organization’s fundraising strategy. Catholic Charities USA, leader of the national movement to end poverty in America, looks to Merkle as a strategic advisor as the organization seeks to advance its mission and build meaningful donor relationships.
“We are honored to partner with Catholic Charities USA as their agency of record. We look forward to supporting their mission and the positive impact that they drive in our communities by maximizing the value of their donor portfolio and achieving outstanding results for both online and offline fundraising efforts.”
Merkle’s agency-of-record engagement with Catholic Charities USA entails managing the direct marketing program, which includes strategic and creative consultation, and program management from print production through acknowledgments. Catholic Charities complemented its direct response engagement with Merkle by adding an online fundraising program that includes email creative and strategy, search, and display digital services. In addition, Merkle will help Catholic Charities USA establish a cooperative direct marketing program for all of the agency affiliates.
“Catholic Charities chose Merkle because of its dedication to cause-based charities and its industry-leading reputation for providing nonprofits with world-class marketing solutions that advance fundraising efforts and generate measurable results,” said Brian Gavin, senior vice president of advancement, Catholic Charities USA. “We are excited about our new partnership with Merkle because of its strategic guidance and collaborative nature that will be instrumental as we advance CCUSA’s mission to reduce poverty in America.”
Will Bordelon, executive vice president, vertical markets for Merkle, added, “We are honored to partner with Catholic Charities USA as their agency of record. We look forward to supporting their mission and the positive impact that they drive in our communities by maximizing the value of their donor portfolio and achieving outstanding results for both online and offline fundraising efforts.”
Merkle, a technology-enabled, data-driven customer relationship marketing (CRM) firm, is the nation’s largest privately held agency. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical, and creative disciplines, Merkle works with clients to design, execute, and evaluate connected CRM programs. With more than 2,400 employees, the privately held corporation is headquartered in Columbia, Md. with additional offices in Bend, Or.; Boston; Charlottesville, Va.; Chicago; Denver; Hagerstown, Md.; Little Rock; London; Minneapolis; Montvale, NJ; Nanjing; New York; Philadelphia; Pittsburgh; San Francisco; and Shanghai. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.
About Catholic Charities USA
Catholic Charities USA (CCUSA) is leading a national movement to end poverty in America. In communities across the country, Catholic Charities member agencies are helping individuals and families in poverty achieve their full potential. Together we are dedicated to creating a life of opportunity and self-sufficiency for each of the 46 million of our brothers and sisters struggling to make ends meet. CCUSA was founded in 1910 on the campus of Catholic University of America in Washington, D.C. as the National Conference of Catholic Charities. For more than 100 years, CCUSA has guided and supported the vast network of Catholic Charities agencies nationwide in a common mission to serve, advocate, and convene. For additional information, please visit www.catholiccharitiesusa.org.