BroadbandTV and the National Basketball Association Continue Content Claiming Relationship on YouTube
VANCOUVER, British Columbia--(BUSINESS WIRE)--Leading media and technology company BroadbandTV (BBTV) has renewed and expanded its relationship with the National Basketball Association (NBA) internationally. BBTV and the NBA first teamed up in April 2009 for the management of its fan-uploaded content.
“We’re thrilled to extend the relationship and help the NBA to become even more successful on YouTube.”
As part of the relationship, BBTV and the NBA will continue to work together to enhance the NBA Channel on YouTube. The NBA Channel on YouTube has received more than 2.2 billion page views, and more than 5.6 million subscribers, making it the most popular professional sports channel on YouTube.
“Our commitment to deliver the most advanced solutions possible has allowed us to build upon our relationship with one of the world's largest and most prestigious content owners,” said Shahrzad Rafati, Founder & CEO, BroadbandTV. “We’re thrilled to extend the relationship and help the NBA to become even more successful on YouTube.”
BroadbandTV has developed some of the most advanced and innovative technologies in the online video space: VISO NOVI, for detecting and managing fan-uploaded content and VISO Catalyst for enhancing viewership and engagement for premium videos. Both platforms empower content owners and creators to become more successful online. BroadbandTV also operates the third largest multi-channel network in the world.
For more information on BBTV please visit: www.bbtv.com
BroadbandTV is an innovative media and technology company that drives success for online video creators by leveraging its proprietary technology and massive online reach. BroadbandTV operates one of the world’s largest entertainment networks on YouTube with over 20,000 network partners amassing two billion impressions per month. BroadbandTV has developed some of the most advanced and innovative technologies in the online video space: VISO NOVI, for detecting and managing fan uploaded content and VISO Catalyst for enhancing viewership and engagement for premium videos. The company lives by its core values of Creativity, Collaboration, Care and Drive to foster entrepreneurship amongst independent content creators, and to advance the online video industry. www.bbtv.com