Syniverse’s Enterprise Messaging Services to Authenticate Global Myriad msngr App Users
Managed connection services provide direct connections for Myriad to top Latin American operators
TAMPA, Fla.--(BUSINESS WIRE)--Syniverse today announced a new multi-year agreement with Myriad Group to enable the authentication of global end users of the Myriad msngr app via Syniverse’s Mobile Enterprise Services. Myriad msngr has seen a steady rise in traffic, including a recent increase to 67 million registered users with significant peaks in Latin America.
“In tailoring the end-user experience, Syniverse can help increase loyalty and build brand advocates for Myriad msngr service.”
As one of the region’s largest mobile messenger services, the agreement with Syniverse includes direct connectivity to numerous top-tier Latin American mobile network operators that enable increased speeds and stability for Myriad’s app subscribers.
“Syniverse demonstrated the agility and innovation needed to help us to simultaneously grow and streamline our business, opening up new growth opportunities around the globe,” said Stephen Dunford, CEO, Myriad Group. “As a result, our msngr subscribers, both new and existing, will benefit tremendously.”
When an end user registers with Myriad msngr over a mobile phone, Syniverse’s highly reliable platform will deliver a one-time verification code via SMS. The one-time code is delivered directly to the end user with low processing latency, subsequently allowing the user to complete the registration and activate the app.
An integral piece of the app registration process requires Myriad’s subscribers to receive SMS messages. Reliability is of critical importance. Syniverse has built a reputation for consistently delivering more than 700 billion messages annually in real time. By personalizing the user experience in the mobile moment, Syniverse’s services result in deepened customer touch points that increase brand affinity and revenue while promoting and protecting brands.
“With our work together, Myriad now has the means to seamlessly validate the identity of their subscribers via SMS anytime, and anywhere in the world to provide an extra layer of security that today’s mobile users are growing to expect with registration,” said Alfred de Cárdenas, President, Enterprise and Intelligence Solutions, Syniverse. “In tailoring the end-user experience, Syniverse can help increase loyalty and build brand advocates for Myriad msngr service.”
The agreement with Myriad continues a steady stream of Mobile Enterprise Services announcements, including agreements with Amazon China; U.K.-based mobile video service provider swanbay.tv; threaded messaging communication provider Boomerang; Chinese Internet portal Tencent; and Cleartrip, one of the leading online travel companies in India.
From simple text reminders to short video advertisements, the services empower mobile messaging operations to enable the reach, reliability and security that enterprises and over-the-top providers need to achieve business objectives. In addition to one-time passwords, Syniverse helps brands deliver other personalized, time-sensitive actionable information, including reminders, news of sales or promotions, weather alerts, public safety alerts and more.
Additional features include intelligent message processing, two-way messaging, and multilingual, multiple time zone support.
Syniverse is the leading global transaction processor that connects more than 1,500 mobile service providers, enterprises, ISPs and OTTs in nearly 200 countries and territories, enabling seamless mobile communications across disparate and rapidly evolving networks, devices and applications. We deliver innovative cloud-based solutions that facilitate superior end-user experiences through always-on services and real-time engagement. For more than 25 years, Syniverse has been simplifying complexity to deliver the promise of mobility – a simple, interoperable experience, anytime, anywhere. For more information, visit www.syniverse.com, follow Syniverse on Twitter or connect with Syniverse on Facebook.
Myriad delivers consumer applications, messaging solutions, and embedded software to leading OEMs, mobile operators, and pay TV providers worldwide.
Our messaging services deliver instant messaging and social networking to tens of millions of users in Latin America, Asia and Africa. Working with some of the world’s most successful mobile phone operators, Myriad’s market leading chat application, msngr, enables consumers to connect to friends and family for free across feature phones as well as smartphones.
Our Updates service, provided over USSD through our collaboration with Facebook, Twitter and Yahoo enables users without data plans to connect to the social networks and chat services they want to reach in a simple and affordable way. In many cases, Myriad’s services are providing users with their first experience of the Internet. Our market proven and innovative connected home solutions are found in billions of mobile phones and tens of millions of set-top boxes and Blu-ray players. We operate worldwide, with offices in Switzerland, UK, France, USA, Mexico, India, UAE, China, Japan. Headquartered in Zurich, Switzerland, Myriad is listed on the SIX Swiss Exchange (SIX Symbol: MYRN).