Newnan, Georgia Based Company Acquires OptiLedge™ Brand from IKEA
OptiLedge LLC is now the exclusive global provider of the innovative OptiLedge
ATLANTA--(BUSINESS WIRE)--The OptiLedge is a Swedish innovation that’s made such a big impact at IKEA it has attracted the attention of the press and top global companies. From AMERICAN SHIPPER to SLATE.COM, journalists have written about the benefits of the OptiLedge System and its potential to improve supply chain practices, save money, and improve sustainability.
“IKEA stores are the first global example of how to work with non-wooden pallets in a high-volume retail environment.”
“No other retailer in the world has committed to such a change,” IKEA informed co-workers in a 2010 document—as quoted in PACKAGING REVOLUTION. “IKEA stores are the first global example of how to work with non-wooden pallets in a high-volume retail environment.”
The OptiLedge (called the Loading Ledge within IKEA) played a critical role in IKEA’s decision to phase out wood pallets as reported by REUTERS in 2012.
Jonathan North, now Senior Manager of Sustainability at Inter IKEA Systems explains further: “This dramatic move by IKEA sends a strong message to other supply chain stakeholders that there are real cost effective alternatives to traditional wooden pallets… There is nothing very unique about IKEA's supply chain, so the savings and benefits are equally applicable to other users, whether in the retail industry or not.”
For customers outside of IKEA who want to take advantage of this technology, there has never been a single global entity responsible for marketing, production and sales.
“We focus strictly on customers outside of IKEA who want to take advantage of this great technology,” says Jeff Lamb, Founder and President of OptiLedge LLC who’s been involved with the OptiLedge for over eight years. “With production in the USA, Europe and Asia and a team of technical and sales professionals around the world, we can now effectively engage with any sized company and help them use this amazing technology. We are now truly positioned to deploy the OptiLedge worldwide for commercial use.”
Lamb further explains, “We are extremely excited to have acquired OptiLedge from IKEA. Now, whether it’s a US company sourcing products in Asia, a European company sourcing in the Americas, or a South African company sourcing in the Europe, we provide one face to the customer no matter where they are located.”
To learn more about the OptiLedge System, visit www.optiledge.com.