Kezzler’s Track and Trace Capabilities Highlighted in Gartner’s Report on Manufacturing Strategies
OSLO, Norway--(BUSINESS WIRE)--Kezzler AS, a global leader in serializing products at a unit level, today announced that its track and trace capabilities and solutions were highlighted in Gartner’s most recent Hype Cycle report. This report serves as an industry resource to support global companies’ senior management teams in the search and comparative evaluation of emerging trends and transformative ideas for manufacturing operations.
“The scalability and power of our platform is something that has been proven in the brand protection space and now is gaining significant traction in supply chain management and consumer engagement via mobile and digital applications.”
Gartner is the world's leading information technology research and advisory company. They deliver technology-related insights through a research process that turns complex information into insights companies can use for business advantage.
“As reported by Gartner, track and trace is an evolving set of capabilities that must ensure quality, compliance and safety across every phase of a product's life cycle, from raw materials to consumer receipt of the finished goods produced,” said Magnar Loken, Kezzler’s CEO and Founder. “Based on our excellent partnerships with global pharmaceutical and consumer goods companies, we believe the recognition by Gartner is well deserved and is a testament to our hard work and innovative way of serialization.”
The Kezzler Advantage
Kezzler’s approach to serialization and track and trace starts with a Unique Identifier Code (UID) for secure generation and authentication/tracing of codes (encrypted digital identities) in a mass production environment and at the unit level in multiple business sectors, including pharmaceuticals, consumer goods, food and dairy to mention a few.
When Kezzler developed its technology platform, some of the key criteria included:
- Every single UID is unique and non-repetitive for eternity
- A UID is random and unpredictable (cryptographically secure)
- High performance generation and authentication and scalable to billions and trillions of codes
- No storage of generated and authenticated UIDs (self-contained)
- The security of the UID (system) relies on the safekeeping of encryption keys, not the encryption algorithm
“We believe our technology platform has been proven as a cost effective business solution in preventing counterfeit products with seven of the top 10 pharmaceutical companies in the world and is now being utilized with global consumer goods companies,” said Mr. Loken. “The scalability and power of our platform is something that has been proven in the brand protection space and now is gaining significant traction in supply chain management and consumer engagement via mobile and digital applications.”
To learn more about Kezzler, visit www.kezzler.com
Founded in 2001 and led by CEO Magnar Loken, Kezzler AS is a global leader in serializing products at the unit level. Having a strong patent position (EU and USPTO) on encryption technology and track and trace, Kezzler is the only company in the world with mature serialization technology platform and record of execution in track and trace, brand protection and direct to consumer marketing. Headquartered in Oslo, Norway, the company has offices in India, United States, Spain, Hong Kong, Austria, Kenya and China.