Twinlab Consolidation Corporation Completes First Acquisition
Newly created, employee-owned TCC drives first acquisition to put a new face on an existing brand to shake up the supplement space
NEW YORK--(BUSINESS WIRE)--Pragmatic planning and innovative business solutions have come together for the formation of Twinlab Consolidation Corporation (TCC). Founded by industry advocate and TCC CEO, Tom Tolworthy, this strategic employee-owned company completed its first transaction with the acquisition of Twinlab Corporation, a leader in nutritional supplements.
“In a fragmented industry, it is fundamentally difficult to influence outcomes and shepherd change. This applies to everything from government regulation to standardized raw material quality to the simple consumer desire for safe and efficacious solutions for their health needs”
This strategic employee-led buyout is designed to inject new life into an existing brand and create new wealth coupled with opportunity through the expansion of distribution channels, increased manufacturing capacity, and customer-centric management dedicated to serving the health and wellness industry. The strategic formation of TCC and the companies that will ultimately be part of the consolidation create an entity that will be of size, scope and capacity to serve and influence the evolving dietary supplement market for years to come.
“In a fragmented industry, it is fundamentally difficult to influence outcomes and shepherd change. This applies to everything from government regulation to standardized raw material quality to the simple consumer desire for safe and efficacious solutions for their health needs,” explains Tolworthy. “Steeped in the authenticity of natural, clean, organic, good-for-you health solutions, TCC aspires to serve the rapidly growing needs of the health-conscious consumer through proprietary manufacturing, efficacious health solutions built on science, and increased market penetration through focused customer-based distribution.”
As the first acquisition, Twinlab was a critical and strategic decision to form the foundation of TCC. The legitimacy and legacy of a brand that has served the health industry for nearly half a century is evident in the trust and loyalty it has earned from millions of health-conscious consumers. With a robust distribution map serving well over 50,000 store outlets in over 65 countries, Twinlab already has an overwhelming advantage in a multi-channel retail environment. And, perhaps most importantly, Twinlab possesses a strong employee base that believes in the vision of TCC and forms the foundation of a culture committed to serving the health and wellness industry from a unique platform that stands out from the competition. Employee ownership, a critical aspect of this new formation, ensures vested participation in the outcome of the business and aligns all interests to the company’s success.
The vision of TCC begins with the word “health” and creating a business that is focused on the needs of the end-consumer with an eye on emerging trends and market direction. "Everything that happens in this industry starts with the 6,000 mom-and-pop health food stores," remarks Tolworthy. "They are the educators – the innovators – and they set the trends that everyone else economizes against. TCC not only wants to move along the curve of those trends,” adds Tolworthy, “we plan to move the curve."
About Twinlab Consolidation Corporation
Twinlab Consolidation Corporation (TCC) is an industry-focused health and wellness company committed to developing top brands. An employee-owned company, TCC aligns the interest of all stakeholders and has a portfolio of products that are made in America using the finest ingredients from around the world. In addition to its namesake brand, Twinlab®, established in 1968, TCC also manufactures and sells other well-known category leaders including the Metabolife® line of diet and energy products; Fuel line of sports supplement products; Alvita® teas, established in 1922 as a single-herb tea line; Trigosamine® joint support products as well other health and wellness brands. Twinlab’s manufacturing facility in American Fork, Utah is an NSF GMP and NSF GMP for Sport certified facility. Visit www.twinlab.com for more information.