YuMe Selects Nielsen Catalina Solutions to Marry Consumer Packaged Goods Purchase Data with 100% In-Stream, Multi-Screen Video Platform
Consumer Packaged Goods (CPG) TV brand advertisers can now reach desired audiences at TV-like scale across all connected platforms
REDWOOD CITY, Calif.--(BUSINESS WIRE)--YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, in collaboration with Nielsen Catalina Solutions, will now offer CPG advertisers a way to leverage consumer purchase information within YuMe’s multi-screen video platform – allowing them to reach TV-like audiences, with the precision of digital. Nielsen Catalina Solutions (NCS), a leader in data-driven marketing, integrates actual retail sales with media exposure in a single-source dataset, enabling CPG marketers and agencies to optimize advertising performance to maximize their return on ad spend.
“For consumers, the ‘new normal’ is consuming content across screens, and our technology continues to stay one step ahead”
“For consumers, the ‘new normal’ is consuming content across screens, and our technology continues to stay one step ahead,” says Jayant Kadambi, CEO and Co-Founder, YuMe. “Now, our alliance with NCS positions us to help clients reach actual buyers across screens.”
Traditionally, CPG advertisers have had difficulty leveraging their robust point-of-sale and customer data to improve their TV branding campaign metrics. CPG brands can leverage 70 million households of offline shopper card data at the Universal Product Code level to identify and reach high potential consumers across YuMe’s multi-screen network of video properties.
“We’re constantly testing new targeting approaches to best reach our most important consumers,” says Heather Dumford, Global Marketing Director, Media at ConAgra Foods, Inc. “Bringing together the richness of video and the relevance of in-store purchase behavior is an exciting approach to drive our business.”
By taking advantage of YuMe’s proprietary Audience-Aware software development kit (SDK) integrated in video publisher ad inventory, CPG brands can utilize NCS purchase behavior data to reach entire households that are frequent, occasional, lapsed, or non-buyers of certain products. YuMe’s Audience-Aware SDK can detect when devices are used by members of the same household, so CPG brands can gain additional reach or increase the frequency of exposure with the same user on a different device.
“The best way to influence future purchases and drive the greatest return on ad spend is by relying on past-purchase history data,” said Mike Nazzaro, CEO, Nielsen Catalina Solutions. “As brand advertisers continue to explore digital video, it becomes more important than ever to be able to reach the right audience and measure the impact of this medium. It’s exciting to join forces with one of the leading digital video companies to make that happen in a meaningful, powerful way for CPG brands.”
YuMe and Audience-Aware SDK are trademarks of YuMe. All other brands, products or service names are or may be trademarks or service marks of their respective owners.
This press release contains forward-looking statements that involve risks, uncertainties, assumptions and other factors that could cause actual results and the timing of certain events to differ materially from those set forth in or implied by such forward-looking statements. In some cases, you can identify forward-looking statements by the words "may," "might," "will," "could," "would," "should," "expect," "intend," "plan," "objective," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue" and "ongoing," or the negative of these terms, or other comparable terminology intended to identify statements about the future. All statements other than statements of historical fact are statements that could be forward-looking statements, including, but not limited to, statements about the YuMe and NCS partnership to offer CPG advertisers a way to leverage consumer purchase information, YuMe’s growth strategy, including global expansion and technological development; anticipated trends and challenges in our industry, including the increasing quantity, variety and fragmentation of digital video content, platforms and technologies; expansion of the digital media advertising market in general and the digital video advertising market in particular; our competition; market trends, including overall opportunities for digital media advertising and shifting advertising budgets; the ongoing improvement and refinement of our data-science capabilities; developments in the regulatory framework applicable to our business; and our intellectual property and proprietary technologies. The forward-looking statements contained in this press release are also subject to other risks and uncertainties, including those more fully described in our periodic filings with the Securities and Exchange Commission, including our Form 10-Q for the quarter ended March 31, 2014 and future filings. The forward-looking statements in this press release are based on information available to YuMe as of the date hereof, and YuMe assumes no obligation to update any forward-looking statements.
About Nielsen Catalina Solutions
Nielsen Catalina Solutions provides the most comprehensive single-source view of advertising to help consumer package goods marketers, agencies and media companies measure and improve advertising performance by precisely linking what consumers watch and what they buy.
The joint venture between Nielsen and Catalina integrates “watch” information from industry-leading Nielsen People Meter, Portable People Meter and Nielsen online, set-top-box and multi-media viewing data from Nielsen Catalina Solutions’ channel partners. The “watch” data is matched with the “buy” data from Nielsen Homescan® and nearly 70 million shopper households from Catalina. This single-source view provides the retail sales impact of TV, online, mobile, CRM, radio and print advertising. Nielsen Catalina Solutions is headquartered in Cincinnati, Ohio, USA. Visit www.ncsolutions.com/digital/ to learn more.