NorthStar Realty Securities, LLC Relies on Smarsh Archiving & Compliance for Salesforce1 Chatter™ to Meet FINRA Recordkeeping and Supervision Obligations
– Salesforce1 Customer Platform provides customers with the proven social, mobile and connected cloud technologies to accelerate business success –
PORTLAND, Ore.--(BUSINESS WIRE)--Smarsh®, the leading provider of hosted archiving solutions for compliance and e-discovery, today announced NorthStar Realty Securities, LLC, the broker-dealer affiliate of NorthStar Realty Finance Corp., a diversified commercial real estate investment and asset management company, has deployed Smarsh Archiving & Compliance for Salesforce1 Chatter™ via the Salesforce1 AppExchange, the world’s leading business apps marketplace.
“Companies like NorthStar demonstrate that the collaborative power of Chatter improves and expedites the ability to share important knowledge internally and be more responsive to customers”
NorthStar has deployed Salesforce1 Chatter nationwide, helping to improve communication and collaboration across a geographically dispersed sales team. For NorthStar’s wholesalers, Chatter is more than a solution to organize information; it provides them with a shared, real-time awareness of events.
“We now share information about wins, challenges, events and opportunities,” said Trey Killingsworth, vice president of strategic accounts at NorthStar. “Being a geographically scattered collection of individuals, Chatter helps our wholesalers operate as more of a collective, and it makes life easier for the sales team.”
Smarsh Archiving & Compliance for Salesforce1 Chatter enables NorthStar’s compliance department to more effectively meet the electronic communication retention and supervision obligations of the Financial Industry Regulatory Authority (FINRA).
“We were confident the Smarsh solution would make our post-Chatter lives easier,” said Kristen Whealon, chief compliance officer at NorthStar Realty Securities. “Smarsh allows us to apply our existing supervision policies to any type of content.”
“Companies like NorthStar demonstrate that the collaborative power of Chatter improves and expedites the ability to share important knowledge internally and be more responsive to customers,” said Stephen Marsh, CEO of Smarsh. “We are excited to provide NorthStar Realty Securities with a solution to efficiently archive and enforce compliance policy for Salesforce1 Chatter.”
“Companies around the world are looking to transform their business for the new social, mobile and connected world,” said Ron Huddleston, senior vice president, global AppExchange and partner program, salesforce.com. “And partners such as Smarsh are leveraging the power of the Salesforce1 Customer Platform to help customers like NorthStar connect with their customers, partners and employees in a whole new way.”
Download the Smarsh Case Study Improving Collaboration for a Nationwide Sales Team at http://www.smarsh.com/archiving-compliance-case-study.
Smarsh Archiving & Compliance for Salesforce1 Chatter is currently available on the AppExchange at www.appexchange.com.
Salesforce, Salesforce1, AppExchange and others are among the trademarks of salesforce.com, Inc.
About Smarsh (www.smarsh.com)
Smarsh® delivers cloud-based archiving solutions for the information-driven enterprise. Its centralized platform provides a unified compliance and e-discovery workflow across the entire range of digital communications, including email, public and enterprise social media, websites, instant messaging and mobile messaging. Founded in 2001, Smarsh helps more than 20,000 organizations meet regulatory compliance, e-discovery and record retention requirements. The company is headquartered in Portland, Ore. with offices in New York City, Atlanta, Boston, Los Angeles and London. For more information, visit www.smarsh.com, follow @SmarshInc on Twitter or like Smarsh on Facebook at www.facebook.com/SmarshInc.
About NorthStar Realty Securities, LLC (www.northstarreit.com)
NorthStar Realty Securities, LLC is the broker-dealer affiliate of NorthStar Realty Finance Corp. (NYSE: NRF) and the dealer-manager for its public non-traded REIT offerings including NorthStar Real Estate Income II, Inc. NorthStar Healthcare Income, Inc.
NorthStar seeks to leverage its resources, expertise and capabilities of its seasoned management and real estate professionals to offer retail investors direct access to investment opportunities in commercial real estate debt, commercial real estate securities and select equity investments.
NorthStar is dedicated to providing financial professionals and their clients with the information they need to make informed investment decisions.