BARKER Expands Digital Marketing Capabilities with Acquisition of BrandWire
NEW YORK--(BUSINESS WIRE)--Award-winning advertising and interactive agency BARKER announces the acquisition of BrandWire, a digital marketing agency based in New York City. The acquisition enhances BARKER’s digital marketing offerings while adding several international prestige brands to the firm’s client roster.
“Creating BrandWire and building its business and capabilities has been a thrilling endeavor. As we grew, it became clear that we needed to offer our clients a broader suite of services and expertise”
"What attracted us to BrandWire was not merely the additional expertise in outbound digital marketing and SEM, but specifically the prestige of these blue chip clients,” said John Barker, President and Chief Idea Officer of BARKER. “Roche Bobois, Letarte and Jacadi each represent the pinnacle of quality in their respective categories, and adding these admired brands to our roster reaffirms BARKER's strategic commitment to luxury and prestige brands as one of our primary practice areas."
“Creating BrandWire and building its business and capabilities has been a thrilling endeavor. As we grew, it became clear that we needed to offer our clients a broader suite of services and expertise,” said Christopher Tiso, Founder and President of BrandWire. “BARKER’s integrated approach, high quality creative product, and track record of superior results was clearly the best fit for the company and our clients.”
The announcement of BARKER’s acquisition of BrandWire is the latest example of the agency’s recent growth and expansion. The acquisition follows a marquee past year for BARKER, in which the agency received more than 30 international advertising awards for creative and high-impact campaigns.
BARKER was also recognized as one of the country’s fastest growing advertising agencies by The Agency Post. Earlier this year, BARKER announced the expansion of its Client Services, Creative and Interactive departments with the expansion of its senior executive leadership team. They also recently completed the build out of their spacious new headquarters in lower Manhattan, which was cited by Business Insider as the harbinger of a new trend in the ad industry.
BARKER (http://www.barkernyc.com) is an award-winning full-service independent agency built from a core team of large-agency veterans who understand the new world of consumer engagement. BARKER delivers high-impact branding, interactive, print, broadcast and social media for clients such as P&G, Estée Lauder, PDI Healthcare, NYU, IDB Bank and others.
Founded in 2011, BrandWire is a Manhattan-based digital marketing agency specializing in digital campaign management, including Search Engine Marketing (SEM), eCRM, Social Media Management, and Online Reputation Management. With a specialization in working with luxury and prestige brands, BrandWire’s client roster includes Roche Bobois modern furnishings, Letarte swimwear and sportswear, Jacadi children’s fashions, and other domestic and international brands.