Research and Markets: Australia Digital Advertising Spend Databook Q1 2014
DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/rhmbh6/databook_q1_2014) has announced the addition of the "Databook Q1 2014: Digital Advertising Spend in Australia" report to their offering.
“Databook Q1 2014: Digital Advertising Spend in Australia”
Online advertising spend in Australia stood at US$4.0 billion by end of 2013, accounting for 26.9% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR of 19.0%. This growth is expected to continue in 2014 with brands expected to spend US$4.6 billion, representing an increase of 15.1% over 2013. Over the forecast period (2014-2018), online advertising spending is expected to grow at a CAGR of 12.3% to reach US$7.4 billion in 2018, accounting for 44.4% of the total advertising spend.
This report answers the following key questions:
- How is online and mobile advertising expected to grow over the next five years?
- How much is being spent on online advertising by industry?
- How is online marketing budget being allocated and utilized?
- Which marketing objectives are driving the online advertising spend?
- Which online advertising formats are gaining popularity to target consumers?
- Which online sites are gaining / losing market share?
This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2009-2018).
This report provides breakdown of online advertising spend across 14 key industry verticals:
- Food & Beverages
- Health & Beauty
- Technology & ICT Services
- Leisure Travel & Tourism
- Financial Services
- Pharmaceutical & Healthcare
- Public Sector
- Real estate
Key Topics Covered:
1 About this Report
2 Online Advertising Spend Market Share Analysis
3 Analysis of Macroeconomic, Business, and Consumer Drivers
4 Australia Online Advertising Spend by Marketing Objective
5 Australia Online Advertising Spend by Channels
6 Australia Online Advertising Spend by Industry
7 Australia Online Advertising Spend by Format
8 Australia Social Gaming Advertising Spend
9 Market Share Analysis by Online Sites
For more information visit http://www.researchandmarkets.com/research/rhmbh6/databook_q1_2014