NBA All Star Russell Westbrook Launches Westbrook Frames
Marks Launch of the Westbrook Brand, Starting with Eyewear Category
NEW YORK--(BUSINESS WIRE)--OKC Thunder point guard, NBA All-Star, US Olympic gold medalist, and style innovator Russell Westbrook announces the release of his highly anticipated eyewear brand, Westbrook Frames. The 40 piece unisex collection is now available for purchase on his online shopping destination, www.WestbrookFrames.com.
As one of the most dynamic players in the NBA, the young all-star continues to captivate fashion’s elite through his avant-garde style and devout interest in the fashion industry. Pushing the limits, Westbrook is recognized for his individuality in outfit choices and his stand-out eyewear.
Westbrook teamed with best–in-class partners to form a three way partnership between Westbrook, DMA United and industry esteemed eyewear manufacturer and CFDA board member, Selima Salaun, founder of Selima Optique. The trio created Westbrook Frames with Westbrook’s vision in mind to launch a brand that caters to all levels in the eyewear category. Westbrook Frames combines exceptionally bold designs with high quality for the courageous and unleashed consumer.
The debut collection, "Gold Series", is meticulously designed and curated by Westbrook in collaboration with Selima Salaun, and features 10 unisex styles, each available in 4 color ways inspired by his home state of California. Each style is dubbed after a famous LA neighborhood including Malibu, Brentwood and Inglewood.
All Westbrook Frames are handmade with 100% high grade Cellulose Acetate or a high density, and ultra light metal alloy, and come equipped with CR-39 lenses that offer UV400 protection.
All styles are engraved with a signature gold metallic "W" logo. The collection will be available for purchase online at www.WestbrookFrames.com and will retail for $95 to $145.
A limited edition unisex collection of 3 styles, titled "Black Series: Barneys XO Westbrook," is hand crafted in Italy, and is also offered in 4 color ways and is exclusively available at Barney’s New York starting July 15, 2014. These styles titled Harlem, Soho and Madison, referencing New York neighborhoods and Avenues, retail for $275.
This is Westbrook’s first product launch under the Westbrook name with plans to expand into additional categories.
About Russell Westbrook
Westbrook Frames marks the first product offering from Westbrook, the brand, by NBA All Star Russell Westbrook. Russell Westbrook is an NBA All Star, a 2012 London Olympics Gold Medalist, and the point guard for the Oklahoma City Thunder.
About Selima Optique
Selima Optique is a trend-setting luxury eyewear brand and manufacturer founded by Selima Salaun. Selima Optique distributes its eponymous brand via its retail stores, and wholesale to luxury retailers. Selima also creatively collaborates and manufactures eyewear for renowned brands internationally. Westbrook Frames is an exclusive partnership with Selima Optique. Realizing Westbrook’s creative direction, Selima will consult and manage all details of the brand’s production and manufacturing.
About DMA United
DMA United is the union of two disciplines, Advertising and Representation. The agency, spearheaded by Founders Sam Sohaili and Marc Beckman, is both a luxury creative agency, and a modern business development firm. The convergence of these disciplines aligns brand synergy and amplifies growth. DMA United structured the partnership between all parties for Westbrook Frames, and will manage all the brand’s marketing and business development activities. A sampling of current clients include: CFDA, Zappos Couture, Numéro, Pepsi, Naomi Campbell's The Face, Russell Westbrook, Nigel Barker, Karen Elson, and Paul Morelli.