Prompt Launches New Social Media Division and New Social Listening Service
- New service to help brands and businesses drive campaigns, business objectives and opportunities via actionable social media content -
“There are brands and companies spending millions on campaigns, but not setting aside any thought or budget to evaluate the discussions of target audiences beforehand, or measure the effectiveness of their campaign – it’s nonsensical. It’s like spending a fortune on a focus group, then never asking them a single question.”
Prompt Social analyzes discussions across Twitter, Facebook, LinkedIn, Instagram, YouTube and Google+ and provides business-relevant actions relating to customers, competitors and target audiences. It is based on several technologies and processes including a database of 300 billion tweets, computer learning and advanced linguistics, sophisticated hashtag analysis and site-specific tools to work with sites such as LinkedIn to measure attitudes across billions of social interactions and provide relevant business- data to B2B and B2C marketers.
The new social analysis and listening services will be sold to brands and businesses keen to understand the conversations, sentiment, attitudes and opportunities presented to them by consumers, users and citizens. The service enables planning before product launches, pre- during and post-event analysis, business-relevant social media metrics and campaign impact analysis.
Prompt Social’s new service utilizes technologies and tools with a methodology that scales to handle the volume, variety and pace of social media. The output is actionable analysis for brands, businesses and vendors based on genuine conversations that are being shared on social media platforms.
The social listening service will give marketers and organizations the ability to:
- Understand what consumers, citizens and prospects are discussing
- Measure marketing campaign effectiveness and reach and report on market attitudes for new products, marketing campaigns and marketing activities
- Make sense of the sheer volume of social media data
- Modify their conversations, products, services or customer services to build trust, engage and drive revenue opportunities
- Gauge real-time customer sentiment about specific services, campaigns, events and promotions
- Identify key social influencers and the most effective ways to leverage them
“The volume and pace of social media continues to increase which means it’s difficult to filter out the noise and understand what is really relevant to your product, event, campaign or business,” said Hazel Butters, CEO, Prompt. “There are brands and companies spending millions on campaigns, but not setting aside any thought or budget to evaluate the discussions of target audiences beforehand, or measure the effectiveness of their campaign – it’s nonsensical. It’s like spending a fortune on a focus group, then never asking them a single question.”
“Prompt Social is the solution for organizations to navigate vast amounts of unstructured, user-generated yet blatantly honest social media data to find meaning and context through the who, what, when, where, why and how – all straight from the horse’s mouth."
Prompt PR is a digital PR agency that enables marketers and entrepreneurs to increase sales and marketing effectiveness. Specialising in innovative markets including technology, green tech and sustainability, Prompt PR helps its clients communicate effectively and authentically with core audiences online and offline through PR, media relations, copywriting, webinars, market and industry analysis, social media, video content and customer reference programs. www.prompt-pr.com
Prompt>Ed provides technology coaching in WordPress, Magento and HTML5. Providing weekly coaching support on top of online classroom content Prompt>Ed builds confidence and skills in controlling online content for small business and corporate teams. Its flagship 60-day WordPress coaching course teaches small businesses & corporate teams in the US and the UK to communicate effectively online to share, grow, engage and sell. www.prompt-ed.com