United Country, United Real Estate Secure Major Affiliate in Asia-Pacific Firm
Network Grows by 119 Offices, Broadens Marketing Reach, Resources
KANSAS CITY, Mo.--(BUSINESS WIRE)--United Real Estate Group – the rapidly expanding North American franchise network operating under the United Real Estate and United Country Real Estate brands, announced today it finalized an affiliate partnership with Colliers International’s Asia-Pacific residential subsidiary, PRDnationwide, that will see the two groups combine their significant influence and resources.
“This firm affiliation bodes well for client services, growth and a steady flow of referral activity within the international network.”
PRDnationwide supports 115 offices throughout Australia, with four additional offices located in Asia and the Middle East. The new affiliation gives both organizations a wider global reach through its combined 5,000 real estate professionals and 600 offices in 11 countries and provides each company access to the other’s customers, marketing systems, partners and technology resources.
Operating under the United PRD International brand, the newly formed alliance expects to be highly active on the global residential, investment and lifestyle property landscape, with the first order of business to be sharing of expertise, systems and an expansion of its coverage in the United Kingdom, Europe, Asia-Pacific and select international markets.
“One of the significant benefits of the alliance is the sharing of best practice between the groups,” said Dan Duffy, chief executive officer of United. “Both organizations have various strengths in technology, property research, property marketing and training that will be shared with one another. Additionally, the need to have coordinated international representation in the major markets of the world is of growing importance to our clients as technology, interconnected world economies and increased mobility have made property marketing a global exercise.”
“After three years of strengthening ties and designing an advantaged affiliation model, we decided the time was right to formalize our partnership and agree on a strategy that will grow the international component over the next few years,” said Tony Brasier, chairman and managing director of PRDnationwide. “Everything we do together will enhance the experience of our clients and provide them with a broader knowledge base, advantaged marketing and technology tools and access to many more markets.”
United PRD International will also prove beneficial to PRD’s commercial agency parent Colliers International.
“The alliance will provide Colliers International with unprecedented access to a residential and lifestyle property network in the Americas,” Brasier said. “This firm affiliation bodes well for client services, growth and a steady flow of referral activity within the international network.”
About United Real Estate Group
United Real Estate Group, operating under the United Real Estate and United Country Real Estate brands, is the leading fully integrated network of conventional and auction real estate professionals globally. The company has been an innovator in real estate marketing since 1925. United supports nearly 600 offices and 5,000 real estate professionals across four continents, with a unique, comprehensive marketing program that includes one of the largest portfolios of property marketing websites, the largest real estate marketing services company, an extensive buyer database of nearly 550,000 opt-in buyers and international advertising of properties.
PRDnationwide was founded on Queensland’s Gold Coast in 1975 and acquired by Colliers International in 2006. The company has specialized in all facets of residential real estate for more than three decades and has a strong presence in east coast Australian markets. PRDnationwide has over 115 franchise offices plus corporate offices in Sydney and Brisbane.