New Stanford Health Care Name Announced
Name change reflects range and scope of health system’s offerings
STANFORD, Calif.--(BUSINESS WIRE)--Stanford Hospital & Clinics today announced that it is now renamed Stanford Health Care. The enterprise was renamed to better reflect the growing depth and breadth of Stanford’s adult clinical care services, which include inpatient care and clinics, specialty and outpatient centers, affiliated physician practices, virtual care and patient navigation services, and health plan and accountable care offerings.
“As our organization innovates and expands its leading edge and coordinated care approaches, our communications approach is evolving as well”
Stanford Health Care is also constructing several major new facilities in the region, including a comprehensive cancer center in San Jose, the West Coast’s only integrated neurology/neurosurgery center, and the new Stanford Hospital—which will be the nation’s most advanced hospital when it is completed in early 2018.
“As our organization innovates and expands its leading edge and coordinated care approaches, our communications approach is evolving as well,” said Amir Dan Rubin, President & CEO of Stanford Health Care. “Our new name reflects our commitment to healing humanity through science and compassion one patient at a time, across our entire Stanford Health Care system.”
Supporting the roll-out of the new Stanford Health Care brand will be an integrated marketing initiative that includes a completely redesigned patient-centric website and a multimedia advertising campaign scheduled to launch soon.
About Stanford Health Care
Stanford Health Care (SHC) seeks to heal humanity through science and compassion, one patient at a time, through its commitment to care, educate, and discover. Part of Stanford Medicine, which includes Stanford Children’s Health and the Stanford University School of Medicine, Stanford Health Care delivers leading edge and coordinated care across its health system to patients in the Bay Area and beyond. Stanford is widely recognized for delivering the highest levels of care and compassion, while also discovering breakthroughs for treating cancer, heart disease, brain disorders, primary care issues, and many other conditions.