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DanceOn Launches Latest Episode of The Edge Featuring Pharrell Williams

The “Happy”ness continues as DanceOn launches The Edge featuring Pharrell Williams

LOS ANGELES--(BUSINESS WIRE)--DanceOn, the leading digital destination and largest network on YouTube dedicated to dance entertainment, today launched the latest episode of their series The Edge. The Edge is a docu-series exposing the creative process of the world’s most iconic music videos, tours, and performances. Each episode spotlights a different musical act interspersed with interviews of their creative team (choreographers, art directors, stylists, and dancers) chronicling the untold stories of the artists who bring these moments to life. Previous episodes of The Edge featured Madonna, will.i.am featuring Justin Bieber, and David Guetta.

“‘Happy’ continues to inspire people and has brought the community together around this song in such an optimistic way”

Pharrell Williams and his creative team are the focus of the latest installment of The Edge. Chronicling the creative vision of both Pharrell and choreographer Fatima Robinson, The Edge takes a deeper look at the phenomenon that is “Happy.” Ubiquity, emotion, and the power of music represent the thematic backdrop for the episode.

“‘Happy’ continues to inspire people and has brought the community together around this song in such an optimistic way,” said Amanda Taylor, CEO and co-founder of DanceOn. “We want to provide the millions of people who fell in love with the song a peek into the vision of Pharrell and his team. This episode of The Edge celebrates the power of music, dance, and the platform that YouTube provides that enables and empowers self-expression.”

DanceOn partnered with Jamba Juice, a leading health and wellness brand, as part of their Blend in the Good™ campaign. In the episode, dancers fuel themselves with Jamba’s nutritious freshly squeezed juices and smoothies. The partnership aligns directly with the positive and empowering message of The Edge.

Click here to watch The Edge featuring Pharrell Williams: http://goo.gl/RCRenq

About DanceOn

DanceOn is the leading global video entertainment network on YouTube dedicated to dance. DanceOn’s programming includes dance content in all its forms such as scripted series, docu-series, films, competitions, flashmobs, dance videos, music videos, tutorials and more. For more information, visit www.danceon.com for news and updates.

Contacts

DanceOn
Mike Praw, 310-871-2425
mike.praw@danceon.com