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Dollywood’s FireChaser Express Receives Special Mayfield Ice Cream Flavor

Ride Featured on Ice Cream Packaging

PIGEON FORGE, Tenn.--(BUSINESS WIRE)--To say Dollywood’s FireChaser Express has experienced a remarkable debut season would be an understatement. After recently earning two impressive accolades from major media outlets, the ride now is being commemorated with a special flavor of Mayfield Ice Cream, FireChaser Express Crunchy Caramel Pretzel.

“We’re really excited to partner with Dollywood and bring these two great brands together. We believe this will be a perfect fit with our consumers”

The tasty treat features colorful artwork of FireChaser Express blasting in to action in Dollywood’s Wilderness Pass. Consumers may purchase FireChaser Express Crunchy Caramel Pretzel at Food City, Food Lion, IGA, Ingles, Kroger, Piggly Wiggly, Publix and Wal-Mart locations in Tennessee, Kentucky, Virginia, Georgia, Alabama, North Carolina and South Carolina.

“We’re really excited to partner with Dollywood and bring these two great brands together. We believe this will be a perfect fit with our consumers,” says President Emeritus Scottie Mayfield.

While the ride only has been in operation for three months, FireChaser Express already has been named one of the most anticipated new rides in 2014 by USA Today, while Yahoo recently selected FireChaser Express as one of the best new rides of the year.

Boasting a 39-inch minimum height requirement, FireChaser Express invites families to enjoy the exciting journey together. Perched 12 stories above the park’s Wilderness Pass area, FireChaser Express launches twice, blasting riders forward and backward on a winding 2,427-foot track. The coaster is projected from the loading station traveling from zero to 16 mph in just 1.1 second. Near the end of the ride, a backward launch from zero to 20 mph in two seconds sends FireChaser Express hurtling back to the station in the opposite direction.

Guests now can ride FireChaser Express at night during Dollywood’s Great American Summer! With extended park hours—10 a.m. – 10 p.m.—each day, families have more time to experience all of Dollywood’s rides and attractions under the stars! Add Dolly’s Nights of Many Colors, a nightly fireworks extravaganza, and nighttime is the perfect time for Dollywood and FireChaser Express.

For B-roll, photography and more information. Check the Dollywood Media Room at http://www.dollywood.com/Media/Media-Room.aspx.


Pete Owens, 865-428-9486 or 865-755-7972
Public Relations Director
Trish McGee, 865-428-9601 or 865-654-6242
Public Relations Manager
Wes Ramey, 865-428-9484 or 865-640-3805
Dawn Copley, 865-428-9629 or 865-654-7385