NCKU Launches db school to Yield Innovative Solutions for Enterprise
TAINAN, Taiwan--(BUSINESS WIRE)--National Cheng Kung University (NCKU) , southern Taiwan, had collaborated with some of the country’s leading enterprises to launch a unique program called db school that encourage creative thinking in a bid to train students of design and business with practical-based courses.
“In db school, we’d like to combine the resources from the college of design and the college of business and bridge the industry and education from business insight to innovation”
The BootCamp 2014, which is initiated by the Institute of Creative Industry Design (ICID), NCKU, as the first program of db school, took place at the institute between June 23 and July 4.
“In db school, we’d like to combine the resources from the college of design and the college of business and bridge the industry and education from business insight to innovation,” said Professor Shuenn-Ren Liou, director of the Institute of Creative Industry Design (ICID), NCKU.
A total of 25 students from interdisciplinary fields including design, business, engineering and medicine, took part in the camp with five renowned designers as tutors along with 12 teachers from ICID involved.
The students were divided into three groups to tackle three cases -- Department Store HAYASHI, Tainan Hotel Royal, and NCKU C-Hub.
Liou noted that the topic of the camp is centered on business innovation, especially on branding.
He also said the three cases that the students cope with in the camp are from the real world of business in Taiwan.
To propose brand strategy, explore competitive advantage and find solutions to the problems, the entrepreneurs made interdisciplinary and collaborative efforts, according to Liou.
With the help from the tutors, the students investigated into the business and reported their preliminary findings of the case study to the entrepreneurs at the end of the first week.
In the second week, the students were required to apply not only design thinking but business thinking to integrate mindset, talents and resources in solving the problems.
On the last day of BootCamp, students presented their projects to the entrepreneurs.