Sellpoints Acquires 360° Technology Patent
EMERYVILLE, Calif.--(BUSINESS WIRE)--Sellpoints announced Wednesday that they have acquired the 360° technology patent for videos and photos. 360° technology is used in ecommerce to give in-depth product tours and educate consumers about product benefits online. The previous patent owner sued multiple big brands to prevent them from using this technology on their websites. Sellpoints worked for five months to obtain the patent and open up its use for the ecommerce industry.
“Rich media content delivers the most engaging online shopping experience, and industry studies show that 120 seconds of engagement shifts a consumer’s mindset from browsing to buying”
360° images and videos play an integral role in Sellpoints’ digital marketing platform. “Rich media content delivers the most engaging online shopping experience, and industry studies show that 120 seconds of engagement shifts a consumer’s mindset from browsing to buying,” says VP of Analytics Benny Blum. “One of our customers previously licensed this patent, and when we ran a product tour analysis, we found that 360 technology is the single most engaging piece of rich media. Average engagement starts at 42 seconds. It increased by 4 seconds for each interactive asset, 8 seconds for each document, 21 seconds for an interactive product tour, 17 seconds for a video, and 28 seconds for a 360°.”
Sellpoints is excited to unlock this technology for the entire ecommerce industry. “We wanted to take risk off the table for retailers and brands leveraging 360° technology,” says Sellpoints CEO Brian O’Keefe. “It’s been a long road to slaying the patent troll, but we’re excited to add this technology to our product offering and help our customers deliver the most robust consumer experience.”
Sellpoints is the only pre-marketing platform that helps brands orchestrate sales online. Their platform builds your custom audience from their network of 251 retailers, touching 130M unique consumers each month. The network, combined with over a decade of consumer behavior patterns, enables them to deliver the right message to the right place before the right time.