Trina Turk Turns to Demandware for Digital Commerce Solutions
High-growth lifestyle brand switches to Demandware cloud platform to deliver seamless shopping experiences across channels
BURLINGTON, Mass.--(BUSINESS WIRE)--Demandware®, Inc. (NYSE: DWRE), the industry-leading provider of enterprise cloud commerce solutions, today announced that Trina Turk, an iconic fashion and lifestyle brand, is using the Demandware Commerce platform as the digital foundation for its commerce operations. Earlier this year, Trina Turk re-launched its ecommerce site – www.trinaturk.com – with the Demandware platform. The company is leveraging Demandware to provide seamless shopping experiences across web, mobile and other distribution channels.
“Fashion is a fast-paced segment of retail where change is constant, yet often unpredictable”
Trina Turk was founded as a contemporary women’s clothing line and has evolved into an iconic lifestyle brand, inspired by the multicultural mix, architecture and landscape of California. The company recently expanded into new product categories, including accessories (footwear and jewelry), activewear, handbags and bedding, as part of its growth strategy. However, Trina Turk was stifled by the limitations of its previous ecommerce platform, which lacked the functionality and scalability to support the company’s brand strategy and rapid growth of its online channel. Trina Turk turned to Demandware’s cloud platform because it provides built-in scalability, robust merchandising functionality and the flexibility to deliver unique brand experiences. The company is also using Demandware’s order management functionality for shipping and order processing.
“As more of our shoppers connect to our brand, it’s no surprise that online is our fastest-growing channel, as well as one of our largest,” said Ray Starck, VP eCommerce, Trina Turk. “It’s critical that we stay true to our brand and deliver an engaging shopping experience, regardless of where our customers digitally shop. Demandware gives us a flexible and powerful platform that lets us continually enhance our brand experience without the burden of worrying about the back-end infrastructure.”
“Fashion is a fast-paced segment of retail where change is constant, yet often unpredictable,” said Jeffrey Barnett, COO, Demandware. “Retailers need to move quickly to promote and sell merchandise based on market trends and consumer demand. Demandware has a proven track record working with leading fashion retailers across the globe. With Demandware, Trina Turk has a secure and scalable technology backbone, and all of the capabilities necessary to service the savvy fashion consumer.”
Trina Turk worked with Demandware LINK Solution Partners LiveAreaLabs for site design and Lyons Consulting Group for implementation. The company also leveraged several pre-built integrations to third-party technologies available through the Demandware LINK Technology Marketplace, including Avalara, Bazaarvoice, Marin, Mercent, MyBuys and PayPal.
About Trina Turk
Trina Turk is inspired by California’s vibrant multicultural mix, architecture, and landscape—a synergy that permeates her contemporary, colorful aesthetic. Infused with bold signature prints and dynamic hues unique to each collection, Trina’s modern and optimistic outlook meld the best of classic American design with a California confidence, incorporating beautiful fabrications and impeccable quality.
Founded in 1995, Trina Turk celebrates Golden State style with eleven annual collections of chic women’s ready-to-wear and accessories, including footwear and jewelry, plus swimwear, recreation, menswear, residential décor and textiles. Handbags will launch in August 2014.
Trina Turk signature boutiques are located in Palm Springs, Los Angeles, New York, Newport Beach, Burlingame, Dallas, Bal Harbour, Atlanta, The Woodlands (TX) and Manhattan Beach.
Trina Turk can be found online at http://www.trinaturk.com
Demandware, the category-defining leader of enterprise cloud commerce solutions, empowers the world’s leading retailers to continuously innovate in our complex, consumer-driven world. Demandware’s open cloud platform provides unique benefits including seamless innovation, the LINK ecosystem of integrated best-of-breed partners, and community insight to optimize customer experiences. These advantages enable Demandware customers to lead their markets and grow faster. For more information, visit http://www.demandware.com, call +1-888-553-9216 or email firstname.lastname@example.org.
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