Food.com Launches New Mobile App for Finding Recipes, Planning Meals and Scoring Deals
NEW YORK--(BUSINESS WIRE)--Food.com, the third largest food site on the web, has launched a brand new mobile app of the same name. Featuring the site’s immense library of 500,000 recipes, the Food.com app offers the ultimate in meal planning and shopping tools, as well as location-based grocery deals. At launch, the app is sponsored by McCormick, a leading manufacturer of spices, herbs and flavorings. It allows users to search and save recipes in a custom recipe box, build organized shopping lists and see what’s on sale at local stores. Deal information is geo-fenced, giving users the ability to browse local circulars from within the app and see what’s on sale in the context of their shopping lists.
“For the consumer, it ties inspiration to action, closing the loop between planning at home and the 'moment of truth' in store.”
“The Food.com app adds function and fun to our suite of mobile products,” said Bob Madden, general manager and senior vice president of digital food properties for Scripps Networks Interactive, parent company of Food.com. “It delivers the features our users need when tackling the daily dinner challenge, both in the store and in the kitchen.”
Consumers are using their mobile phones more and more throughout the shopping process, from meal planning at home to the point of purchase in the store. The app provides grocery brands with an in-store shopper marketing program that's in line with changing consumer behavior.
“The Food.com app will offer unique native mobile advertising integrations and opportunities for our clients, beyond banner ads,” said Ann Lundberg, senior vice president of food digital ad sales for Scripps Networks. “For the consumer, it ties inspiration to action, closing the loop between planning at home and the 'moment of truth' in store.”
Learn more or download the free iPhone app directly. In addition to the Food.com app, Scripps Networks Interactive also owns Food Network In the Kitchen, Watch Food Network and Food Network On the Road apps.
Food.com has been the home for home cooks since 1999. What started as an idea to connect cooks from all over the world has grown into a daily cooking community, featuring 475,000+ recipes, 125,000+ photos and millions of reviews. Headquartered in New York, Food.com is part of the Scripps Networks Interactive (NYSE: SNI) portfolio, which also owns and operates Food Network, Cooking Channel, HGTV, DIY Network, Travel Channel and Great American Country.
About Scripps Networks Interactive
Scripps Networks Interactive (NYSE: SNI) is one of the leading developers of engaging lifestyle content in the home, food and travel categories for television, the Internet and emerging platforms. The company's lifestyle media portfolio comprises popular television and Internet brands HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country, which collectively reach more than 170 million consumers each month. Companion websites complement on-air programming with video and social media that inform and inspire. The company’s global networks reach millions of consumers across North and South America, Asia, Europe, the Middle East and Africa. Scripps Networks Interactive is headquartered in Knoxville, Tennessee. For more information, please visit scrippsnetworksinteractive.com.