Enterprise Software Veteran Scot McLeod joins REACH Health as Vice President of Marketing
Increased focus on marketing accompanies expanding product offering, accelerating growth
“We have established our position as the leading telemedicine software solution provider, and we are happy to have a seasoned enterprise software veteran leading our marketing efforts.”
“With our accelerating growth and expanding product offering, we are focused on building the best management team in the industry,” said Steve McGraw, president and CEO of REACH Health. “We have established our position as the leading telemedicine software solution provider, and we are happy to have a seasoned enterprise software veteran leading our marketing efforts.”
REACH Health’s scalable telemedicine platform allows hospitals to quickly expand the number of service lines, facilities and providers within a telemedicine network. A single platform provides the critical audio/video conferencing capabilities and access to medical images, with specialty-specific diagnostic and clinical documentation. This means that hospitals and health systems can use one flexible solution to provide expert specialty care to a wide variety of patients in various care settings. As the telemedicine industry is evolving, the benefits of a software-based telemedicine solution are becoming more widely recognized and frequently sought.
“I am very excited to join such a highly regarded organization, and I look forward to helping REACH Health achieve its full potential,” said McLeod. “By working in close concert with hospitals to build sustainable telemedicine networks, REACH Health is recognized for its uniquely strong commitment to customer success. As a natural extension of this collaborative approach, we will soon launch an educational webinar program that will serve as a foundation for our overall marketing initiatives.”
REACH Health’s educational webinar program will feature an array of experts presenting on a variety of telemedicine-related topics, including: technology and networking decisions for rapid deployment and long-term flexibility; financial considerations such as compensation models and ROI; ongoing best practices; and more. Scheduled presenters include Dr. David Hess, a telestroke pioneer and Chairman of the Department of Neurology at the Medical College of Georgia at Georgia Regents University; Penn State Hershey Medical Center, a leading telemedicine hub and comprehensive stroke center; and Bass, Berry & Sims, a top healthcare law firm with more than 115 healthcare attorneys and unmatched regulatory knowledge.
A 29-year veteran in enterprise software, McLeod has established a track record of marketing strategies and programs that have consistently produced double-digit growth rates, primarily driven by new sales. Prior to Joining REACH Health, McLeod was vice president of marketing for Compliance 360, where he built educational and demand generation programs that contributed to the company’s recognition as the leading provider of eGRC (enterprise Governance, Risk and Compliance) solutions for healthcare and three consecutive years on the Inc. 5000 list of Fastest Growing Companies.
About REACH Health
REACH Health’s enterprise telemedicine software combines real-time audio and video with vital patient data, clinical workflow and documentation to recreate the bedside experience for both doctor and patient. By securely connecting physicians anytime, anywhere, REACH Health enables remote consultations, connects patients with specialists, and supports collaboration by clinical care teams. Many of the nation’s most powerful telemedicine networks run on the REACH Health platform. Physicians and clinicians embrace the ease of use of a single, intuitive platform tailored to multiple specialties including neurology, telestroke, cardiology, ICU, psychiatry, pulmonology and others. REACH Health pioneered one of the nation’s first telestroke programs and remains the innovation leader, providing the most advanced clinical solutions to improve patient access and drive measurable improvements in outcomes. For more information, visit www.reachhealth.com.