ProbioSlim to Launch First TV Advertisement to Reach New Audiences
New DRTV Campaign to Highlight Powerful Effect of Probiotics on Digestive Health
BOSTON--(BUSINESS WIRE)--ProbioSlim™, a probiotic weight-loss supplement brand, today announced it will launch its first-ever Direct Response Television (DRTV) ad campaign to boost awareness of the brand and the powerful benefits that probiotics can deliver for digestive health. The commercial will begin airing on July 14, 2014 nationwide.
“Until now, our marketing efforts have been primarily focused on the digital channel, which has proven very effective at generating demand for ProbioSlim. This DRTV campaign allows us continue that momentum by accessing a new segment of consumers and bolstering brand awareness in the fast-growing probiotics market.”
ProbioSlim is one of the first supplements designed to help burn fat and improve digestion with a powerful combination of probiotics and natural weight loss ingredients. The premium formula includes LactoSpore®, a unique and resilient spore-forming probiotic that is scientifically engineered to survive the harsh environment of the gastrointestinal system to provide maximum digestive benefit. LactoSpore is paired with a green tea leaf complex to help with weight loss, along with caffeine to deliver a boost of energy that helps control appetite and burn fat cleanly and efficiently.
Targeted at health-conscious consumers, the 30-second commercial depicts a woman worn down by digestive problems and introduces ProbioSlim as a single solution for weight loss, energy, and better intestinal health. Viewers are encouraged to visit ProbioSlim.com to start a free trial and learn how ProbioSlim can help both men and women lose stubborn fat and fight diet fatigue and cravings, when combined with exercise and a reduced-calorie diet.
“We are excited to launch this new channel for ProbioSlim to showcase our brand to a growing audience of consumers seeking probiotics,” said Patrick Carroll, Chief Marketing Officer at NutraClick, the parent company for ProbioSlim. “Until now, our marketing efforts have been primarily focused on the digital channel, which has proven very effective at generating demand for ProbioSlim. This DRTV campaign allows us continue that momentum by accessing a new segment of consumers and bolstering brand awareness in the fast-growing probiotics market.”
ProbioSlim helps you look and feel great with an innovative combination of probiotics and natural weight loss ingredients. ProbioSlim’s premium formula combines one of the most efficacious and resilient probiotic strains available with advanced weight management ingredients for holistic healthy living. The innovative compound LactoSpore helps ease digestive symptoms and is paired with a powerful green tea leaf complex to help you lose weight as part of a reduced-calorie diet. For additional information, please visit www.ProbioSlim.com and find us on Twitter, Facebook, Google+, and Pinterest.