Monster Announces Commercial Availability of New Social Recruiting and Communications Products; Reveals New Brand Identity to Mark Transformative Moment for Company
WESTON, Mass.--(BUSINESS WIRE)--Monster (NYSE: MWW) today announced the launch of two new social recruiting services, TalentBin® by Monster and Monster® Twitter Cards, as well as a new communications platform called Monster Talent CRM. To mark the first major milestone in delivering on its new strategy first shared with investors on May 14, Monster also revealed a newly refreshed brand identity, reflecting a renewed mission of connecting people and jobs everywhere.
“These new products challenge the conventional notions of social recruiting—in particular how to find and reach that elusive demographic of truly passive candidates.”
Monster’s new strategy focuses on adding massive scale to its business, expanding its total addressable market, and significantly increasing and enhancing the value it provides to customers through a variety of new products, technologies and business models to successfully connect more people with more jobs.
“Monster fundamentally altered the way jobs and candidates connect, and today we are launching several new products that will give recruiters new ways to connect with the talent they are looking for now,” said Sal Iannuzzi, chairman, president and chief executive officer of Monster Worldwide. “These new products challenge the conventional notions of social recruiting—in particular how to find and reach that elusive demographic of truly passive candidates.”
TalentBin by Monster
By harnessing the vast amount of professionally relevant information people share across the social web, TalentBin by Monster surfaces potential job candidates by assembling profiles using current professional activities from relevant sites. By making sense of candidate social activity, and compiling those details into a rich professional profile, complete with contact information, recruiters now can find many previously undiscoverable candidates – including those not actively seeking a new job.
Already, TalentBin by Monster provides recruiters access to more than 100 million candidate profiles aggregated from social sources across the Web, in addition to Monster’s own proprietary database of 25 million searchable resumes.
Monster Twitter Cards
Monster Twitter Cards moves beyond the limitations of a standard Tweet to boost an employer’s integrated social recruiting strategy by automatically tweeting jobs throughout the day to a company’s or recruiter’s Twitter feed. Monster Twitter Cards provides recruiters with a simple, turnkey way to more effectively message job openings, drive additional reach, engagement and interaction with individuals on the Twitter platform.
A Twitter Card is a branded extension of a Tweet that goes beyond 140 characters, featuring enhanced branding and expanded messaging. For jobs, this may include a media element and information such as employer name, job title, salary, location, job description and hashtags. Monster Twitter Cards gives recruiters the ability to use Twitter to send between two and ten branded job announcements and one summary tweet with a link to all open jobs each business day to followers of their Twitter handle(s).
Monster Twitter Cards also offers automated hashtags, which makes job ad Tweets searchable throughout the Twitter community. Popular recruiting hashtags such as #career, #jobs and #hiring as well as job specific and customized hashtags are integrated into a company’s Tweets, providing additional exposure for job ads.
Monster Talent CRM
Monster Talent CRM is a self-service campaign and messaging platform that utilizes the same capabilities as Monster Power Resume Search® technology to identify, source and create campaigns for recruiters and uses integrated CRM toolsets to create one-to-one or one-to-many recruiting campaigns against them.
Monster can now combine the targeting capabilities of its proprietary 6Sense® search across its resume database to identify qualified candidates and deliver instant CRM messaging to them.
New Brand Identity
Monster also unveiled a new brand identity, a purple flag emblazoned with a new company word mark. Rolling out across Monster’s global web network, the updated identity reflects Monster’s global footprint and represents the expanded ability to help employers and job candidates to Find Better.
Monster Worldwide, Inc. (NYSE:MWW), is the global leader in successfully connecting job opportunities and people. Monster uses the world's most advanced technology to help people Find Better, matching job seekers to opportunities via digital, social and mobile solutions including monster.com®, our flagship website, and employers to the best talent using a vast array of products and services. As an Internet pioneer, more than 200 million people have registered on the Monster Worldwide network. Today, with operations in more than 40 countries, Monster provides the broadest, most sophisticated job seeking, career management, recruitment and talent management capabilities globally. For more information visit about-monster.com.