Research and Markets: Future of the Global Luxury Vehicle Market to 2020
DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/v5kvs5/future_of_the) has announced the addition of the "Future of the Global Luxury Vehicle Market" report to their offering.
“Future of the Global Luxury Vehicle Market”
The aim of this research service is to provide a strategic overview of the global luxury vehicle market. Luxury automotive OEMs must evolve and adapt to emerging Mega Trends of urbanization, demographic and social preference changes, and technology and electric mobility. The study introduces new market segments that have developed to meet changing customer needs, and discusses automotive Mega Trends and their impact on this market. In addition, it highlights the key technology trends and important launches expected and also analyzes branding and new market channel strategies adopted by luxury OEMs.
Key questions this study will answer:
- How will a luxury vehicle be defined in the future?
- What is the business environment and dynamic of the global luxury vehicle market? Who are the new participants in this space, and how are traditional luxury brands evolving?
- Who is the target demographic, and what are the target markets for automotive luxury OEMs? How are OEMs adapting to changing customer tastes and preferences?
- What are the market penetration strategies of key automotive luxury OEMs? How will the advent of digitalization affect this space?
- What are the technology strategies of key luxury OEMs? What impact will technology trends like connectivity and autonomous driving have on market participants?
- What is the digital retail strategy of the luxury OEMs, and how does it differ from that of mass-market OEMs?
Key Topics Covered:
1. Executive Summary
2. Research Scope, Objectives, Background, and Methodology
3. Definitions and Segmentation
4. Mega Trends Driving the Luxury Vehicle Market: Trends Analysis - Current to 2020
5. Brand Positioning within Luxury Market - The Road Forward to 2020
6. Global Luxury Market - Market Forecasts and Segment Analysis: Competitive Analysis
7. Global Luxury Market - Market Forecasts and Segment Analysis: Geographic and Segment Analysis
8. Demographic Analysis of the Future Luxury Customer: Key Customer Segments
9. Demographic Analysis of the Future Luxury Customer: Target Sub-segment Customer Profiles
10. Demographic Analysis of the Future Luxury Customer: European Luxury Car Market Trend Analysis(Customer Research Results)
11. Key Technology Trends Impacting the Luxury Vehicle Market: Powertrain
12. Key Technology Trends Impacting the Luxury Vehicle Market: Connectivity
13. Key Technology Trends Impacting the Luxury Vehicle Market: Autonomous Driving
14. Key Attributes Impacting the Luxury Vehicle Market: Future Vehicle Attributes
15. Changing Face of Mobility and its Impact on the Luxury Automotive Market
16. The Future of Luxury Automotive Retailing
17. Conclusions and Future Outlook
For more information visit http://www.researchandmarkets.com/research/v5kvs5/future_of_the