KSPG Realigns for Global Brand Clarity
NECKARSULM, Germany--(BUSINESS WIRE)--Rheinmetall affiliate KSPG Group is realigning to better reflect a new global brand structure that will integrate its three core brands – Kolbenschmidt, Pierburg and Motorservice – and ensure a uniform and group-wide presentation to global customers.
“Working together, we apply the utmost development, production and management skills in creating the finest propulsion systems.”
Introduced in 2011, KSPG's corporate identity will now be used as an umbrella for the three traditional brands. Other aspects of the program, which launches in July, include a new corporate slogan, "Our heart beats for your engine;" building strong customer relationships; and a greater focus on the company’s employees and their commitment to customer service and technical excellence.
The three traditional brands will continue to play the lead role in their respective businesses.
- The Kolbenschmidt brand will be used for KSPG's Hardparts division, which includes the Small-Bore Pistons, Bearings, Castings, and Large-Bore Pistons businesses that make small- and large-bore pistons, engine blocks, cylinder heads, structural components, bearings and continuous castings.
- Pierburg will be used by the Pump Technology (water, oil and vacuum pumps), Automotive Emission Systems (exhaust-gas recirculation systems), Solenoid Valves, Commercial Diesel Systems and Actuators business units under the Mechatronics division.
- Motorservice will continue to specialize in domestic and international parts businesses as part of KSPG’s Aftermarket division.
“The new campaign supports our three core brands, positioning KSPG well for continued success,” said Peter Hartung, head of Corporate Communications. “KSPG provides a full-service package of engine components, while maintaining the specialization needed to meet customer and market requirements.”
Located at 36 facilities worldwide, including in Auburn Hills, Michigan; Marinette, Wisconsin; Fountain Inn, South Carolina; and Celaya, Mexico, KSPG’s employees are a key part of the company’s branding communications.
“The passion, expertise and personal commitment of our employees allow KSPG and all of its brands to excel,” said Hartung. “Working together, we apply the utmost development, production and management skills in creating the finest propulsion systems.”
About KSPG AG
Part of the Rheinmetall Group, KSPG Group is one of the world's 100 largest auto suppliers with annual sales of about €2.46 billion ($3.35 billion USD). The company supplies components and assemblies for emission reduction and fuel savings; coolant, oil and vacuum pumps, plus pistons, plain bearings, engine blocks, and cylinder heads. KSPG employs nearly 12,000 people at 36 production locations in Europe, the Americas, Japan, India, and China.