BlueLink Marketing Names Lawrence Herman as New CEO
NEW YORK--(BUSINESS WIRE)--BlueLink Marketing, a leading performance marketing and advertising technology company, today announced the appointment of a new CEO — Lawrence Herman. Co-founder Declan Carney has served as CEO since BlueLink Marketing was founded in 2010, and will continue to be actively involved day-to-day with the company in his new role as chairman. As CEO of BlueLink Marketing, Larry oversees all aspects of the company’s sales and operations.
“BlueLink Marketing has built a flourishing performance advertising business”
“Larry brings to BlueLink Marketing a proven track record of executive leadership success and expertise in the advertising technology industry,” said Declan. “With Larry’s experience in scaling organizations, we believe BlueLink Marketing is well positioned in its ability to evolve and meet the demands of the marketplace. I look forward to working closely with Larry and helping our advertising and publisher clients benefit from this significant addition to our company.”
Prior to joining BlueLink Marketing, Larry held executive positions in the advertising technology industry, which included stints at Blinkx as Senior Vice President of Data and Advertising, and Adknowledge Inc.’s Display Division and MIVA, which was acquired by Adknowledge, where he served as Vice President of Sales and Business Development. Larry was also the founding partner and CEO of Clickstream Dynamics.
“BlueLink Marketing has built a flourishing performance advertising business,” said Larry. “We now have a tremendous opportunity to grow and expand BlueLink Marketing by offering new services, while remaining true to the core business functioning as a cost-effective alternative and complement to the major search engines.”
BlueLink Marketing empowers brands and agencies to reach their target audience through its global network of 1,000 + publishers. With its proprietary ad serving technology, BlueLink Marketing helps publishers monetize their digital ad inventory and content by delivering targeted and relevant advertisements.
About BlueLink Marketing:
Since 2010, BlueLink Marketing has been a leading performance marketing and advertising technology company. BlueLink Marketing helps online advertisers reach their target audience and publishers maximize their revenue through keyword and contextual advertising solutions. For more information on BlueLink Marketing, please visit www.bluelinkmarketing.com.