Research and Markets: Online Retail Market in India 2014-2018 with Flipkart, Snapdeal, Myntra & Jabong Dominating
DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/k8mxx4/online_retail) has announced the addition of the "Online Retail Market in India 2014-2018" report to their offering.
The Online Retail market in India will grow at a CAGR of 55.67% over the period 2013-2018
The Online Retail market in India is driven by several factors, of which the increased internet penetration of the past few years has spearheaded the growth of online retail in the country.
Online retailers are introducing innovative concepts every day to make online shopping a more pleasurable experience. Recently, Zivame.com, a solely online retailer of undergarments for women, conducted a lingerie-fitting workshop for women employees at Ciber, a Bangalore-based IT consulting and outsourcing firm, to help consumers select the best fitting lingerie while shopping online. Zovi, an apparel retailer that sells in-house designed labels, rolled out a virtual trial room to enable its buyers to check out how selected merchandise looked on them via an interactive webcam.
Similarly, Myntra's "try and buy" concept has seen a sharp jump in the number of visitors shopping on its portal since the launch of the try and buy scheme. These kinds of initiatives provide touch and feel comfort to Indian consumers, for whom the inability to touch or try goods before purchase was a hindrance to shopping confidently online.
Further, the report states that one of the main challenges is a lack of infrastructure to support new businesses. Online retailers in India have faced infrastructure bottlenecks, which affect product delivery and customer satisfaction.
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For more information visit http://www.researchandmarkets.com/research/k8mxx4/online_retail