Sara Collis Promoted to VP/Director of RTC’s Insights and Innovation Group
WASHINGTON--(BUSINESS WIRE)--Full-service engagement marketing agency RTC announces the promotion of Sara Collis to vice president/director of Insights & Innovations (I&I), RTC’s strategic planning group. Collis will oversee the I&I team and their efforts in optimizing brand strategy and brand-to-consumer relationships via multi-channel planning, consumer insights and research to evaluate trends. She has a depth of expertise in engagement marketing and digital solutions, including a background in media optimization and analysis, market research and user experience design and testing. Collis will continue to lead initiatives around customer experience design, consumer research and emerging technologies.
“She is an agency leader charged with integrating data, strategy and creative to optimize marketing effectiveness for our clients’ brands.”
“Sara managed Insights & Innovation proprietary tools and their development over the past several years to create compelling brand engagement and customer experience,” says Jeff Ross, president and CEO of RTC. “She is an agency leader charged with integrating data, strategy and creative to optimize marketing effectiveness for our clients’ brands.”
Previously, Collis served as director, I&I, for several years and was instrumental in growing RTC’s Customer Experience and Social Listening practice in Washington, DC. Her client experience spans pharmaceutical, automotive, telecommunications and financial services.
“Many of you have seen firsthand the dedication, intellect and leadership Sara brings to the agency, and we are thrilled that she will now be bringing these qualities into her new role,” stated Michael Duke, RTC’s managing director, in announcing Collis’ promotion to agency staff.
Collis joined RTC six years ago after spending a number of years with Razorfish as a media planner and analyst. She holds a master’s degree in Public Policy from Georgetown University and graduated cum laude from Cornell University with a B.S. in Communications while playing NCAA Division I field hockey.
RTC is a member of the Wunderman Network, the world’s largest CRM/direct and digital marketing, part of WPP (NASDAQ:WPPGY) and a member of Y&R Group.
At RTC we believe all marketing is relationship marketing and should be measurable. We track, measure and analyze campaign data to optimize strategies that drive creative development. While we captivate consumers with brilliant campaigns, we also build relevant, long-term relationship between a brand and customer. In turn, these relationships build trust and drive loyalty. RTC is a full-service engagement marketing agency based in Washington, DC, with an additional office in New York.