The Fresh Market Introduces Harmoniously-Raised Verlasso® Salmon
“Verlasso® offers a premium salmon raised in harmony with the environment. By raising our salmon with exceptional care for both their health and the environment, we are able to provide The Fresh Market’s customers with a superior quality, delicious fish”
“Verlasso® offers a premium salmon raised in harmony with the environment. By raising our salmon with exceptional care for both their health and the environment, we are able to provide The Fresh Market’s customers with a superior quality, delicious fish,” said Scott Nichols, Verlasso® director.
Some of the qualities of Verlasso® harmonious farming practices include:
- Verlasso® reduces the dependency on wild-caught feeder fish by 75 percent.
- Verlasso® salmon are raised at half the pen density of traditionally farmed salmon, giving the fish room to swim.
- Verlasso® salmon are raised in harmony with nature off the coast of Patagonia in cold, clean ocean waters.
- Verlasso® follows a long fallowing cycle that gives the waters time to fully rejuvenate and recycle.
- Verlasso® equally protects the welfare of its salmon and neighboring sea life.
In 2013, The Fresh Market announced a partnership with the New England Aquarium to develop a Sustainable Seafood Policy that shapes its product sourcing decisions. The Fresh Market recognizes the increasing importance of sustainability in being able to provide customers with the highest quality seafood.
“In addition to its great taste and quality, the breakthrough farming practices of Verlasso® and their commitment to protecting precious ocean resources align perfectly with our sustainable seafood policy,” said Brian Harbach, manager, Seafood Category for The Fresh Market.
Verlasso® is the only ocean-raised farmed salmon with a “Good Alternative” buy rating from the Monterey Bay Aquarium® (MBA) Seafood Watch® program, confirming the deep commitment to and track record by Verlasso® of protecting ocean resources.
Verlasso®, the world’s first provider of harmoniously raised fish, is the first and only ocean-raised farmed Atlantic salmon to receive the yellow “Good Alternative” buy rating from the Monterey Bay Aquarium® Seafood Watch® program. Committed to continuous improvement in its aquaculture practices, Verlasso® works in concert with some of the world’s leading thinkers to sustain people, fish and the planet. Verlasso® was recognized by Seafood International magazine as a “Best New Food of 2011”, and as a “Top Food Trend of 2012” by Specialty Food magazine. Verlasso® salmon also is available from coast to coast via retailers and restaurants and direct-to-retail partnerships. If you would like more information about Verlasso®, contact us at email@example.com, join us on Facebook, follow us on Twitter @VerlassoSalmon, or sign up for the Verlasso® e-newsletter.
Verlasso® is a brand and trademark of AquaChile. AquaChile and DuPont formed a collaboration that will blend the collective innovation and aquaculture expertise of the companies to identify how to raise fish sustainably to provide nutritious protein for a growing population.