Demand Media and Healthline Announce Strategic Advertising Partnership
Healthline selected to create digital advertising solutions tailored for pharmaceutical and OTC brands on LIVESTRONG.COM
SANTA MONICA, Calif.--(BUSINESS WIRE)--Demand Media, Inc. (NYSE: DMD), a leading digital content and media and domain name services company, announced today a strategic partnership with Healthline, a leader in health information and technology whose clients include some of the world’s largest pharmaceutical companies. Under the agreement, Healthline will create digital advertising solutions and exclusively represent certain key categories for Demand Media’s top ranked health and fitness site, LIVESTRONG.COM.
“Our mission at Healthline is to make the people of the world healthier through the power of information”
“We’re pleased to announce this partnership with Healthline, which has long and deep relationships with advertisers in the highly regulated pharmaceutical industry. Through Healthline’s expert sales force, we’ll be able to connect pharmaceutical and over-the-counter (OTC) drug brands to millions of intent-driven users who visit LIVESTRONG.COM every month, seeking advice on health, fitness and medical issues. This not only benefits visitors to the site but opens up a new revenue opportunity and allows us to focus our resources on product innovation and delivering the best consumer experience,” said Stewart Marlborough, executive vice president of media at Demand Media.
Healthline will create and distribute digital advertising solutions for OTC, medical and pharmaceutical advertisers, including premium sponsorship packages, custom content and native advertising, and traditional display advertising. In addition, Demand Media Studios will leverage Healthline’s medical expertise to help inform its health content on LIVESTRONG.COM.
“Our mission at Healthline is to make the people of the world healthier through the power of information,” said David Kopp, general manager and executive vice president of Healthline Media. “We’re delighted to find a partner to help us deliver on that vision by providing medically-guided content created by health and wellness experts in formats that are easy to find and understand. This partnership also enables Demand Media to tap into a valuable segment of advertisers, while providing Healthline clients access to the LIVESTRONG.COM audience at the exact moment of individual interest and action.”
ABOUT DEMAND MEDIA: Demand Media, Inc. (NYSE: DMD) is a leading digital content & media and domain name services company that informs and entertains one of the internet’s largest audiences, helps advertisers find innovative ways to engage with their customers and enables publishers, individuals and businesses to expand their online presence. Headquartered in Santa Monica, CA, Demand Media has offices in North America, South America and Europe. For more information about Demand Media, please visit www.demandmedia.com.
ABOUT HEALTHLINE: San Francisco-based Healthline is a leading provider of intelligent health information and technology solutions, enabling providers and everyday people to make more confident, informed healthcare decisions. The company’s proprietary semantic health taxonomy platform powers a suite of marketing, health search, data-mining and content solutions for global enterprises and advertisers. Healthline is a Deloitte Technology Fast 500 company for the last four years. For more company information, visit corp.healthline.com.