Barnes & Noble Celebrates NEA’s Read Across America with Free Storytime Events & Activities in Stores Nationwide on Monday, March 3
Event Features Exclusive Barnes & Noble Edition of Green Eggs and Ham with Foil Cover, Punch-Out Memory Matching Game & Keepsake Envelope
NEW YORK--(BUSINESS WIRE)--Barnes & Noble, Inc. (NYSE:BKS), one of the nation’s largest booksellers and the leading retailer of content, digital media and educational products, today announced that Barnes & Noble stores across the country will celebrate the National Education Association’s (NEA) Read Across America event with a special Dr. Seuss Storytime and activities storewide on Monday, March 3, the day after what would have been Dr. Seuss’s 110th birthday.
“We’re excited to host events in honor of the NEA’s 17th-annual Read Across America celebration on Monday, March 3, when most schools are also celebrating the joy of reading”
The celebrations will include a reading of the event’s feature title, Dr. Seuss’s Green Eggs and Ham, now available as a Barnes & Noble Exclusive Edition for $8.99 with a foil cover, punch-out memory matching game featuring images and words from the book, plus a handy keepsake envelope affixed inside the back cover. Children are also invited to participate in fun activities, including mazes, coloring sheets and matching games, listen to additional Dr. Seuss stories, and enjoy treats from the Barnes & Noble Café.
“We’re excited to host events in honor of the NEA’s 17th-annual Read Across America celebration on Monday, March 3, when most schools are also celebrating the joy of reading,” said Sarah DiFrancesco, Vice President, Business Development, for Barnes & Noble. “Our exclusive edition of Green Eggs and Ham is the perfect way to extend the reading experience and practice image and word recognition. With unmistakable characters and signature rhymes, Dr. Seuss’s beloved favorite has cemented its place as a children’s classic. Dr. Seuss’s Beginner Books encourage children to read all by themselves, with simple words and illustrations that give clues to their meaning,” she added.
Times of events will vary by store. Customers interested in attending this event may contact their local Barnes & Noble or visit the Barnes & Noble Store Locator (http://store-locator.barnesandnoble.com) for store locations and details. Events are free and open to the public. No purchase is required to participate.
About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE:BKS) is a Fortune 500 company and the leading retailer of content, digital media and educational products. The company operates 673 Barnes & Noble bookstores in 50 states, and one of the Web’s largest e-commerce sites, BN.com (www.bn.com). Its NOOK Media LLC subsidiary is a leader in the emerging digital reading and digital education markets. The NOOK digital business offers award-winning NOOK® products and an expansive collection of digital reading and entertainment content through the NOOK Store® (www.nook.com), while Barnes & Noble College Booksellers, LLC operates 695 bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States. Barnes & Noble is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is only one of 50 U.S. companies so named. Barnes & Noble.com is ranked the number one online retailer in customer satisfaction in the book, music and video category and a Top 10 online retailer overall in customer satisfaction, according to ForeSee E-Retail Satisfaction Index (Spring Top 100 Edition).
General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website: www.barnesandnobleinc.com.
About Dr. Seuss
Theodor “Seuss” Geisel is quite simply one of the most beloved children’s book authors of all time. Winner of the Pulitzer Prize in 1984, an Academy Award, three Emmy Awards, three Grammy Awards, and three Caldecott Honors, Geisel wrote and illustrated 44 books for children. While Theodor Geisel died on September 24, 1991, Dr. Seuss lives on, inspiring generations of children of all ages to explore the joys of reading. For more information about Dr. Seuss and his works, visit www.Seussville.com.
Random House Children’s Books is the world’s largest English-language children’s trade book publisher. Creating books for toddlers through young adult readers, in all formats from board books to activity books to picture books, novels, ebooks, and apps, the imprints of Random House Children’s Books bring together award-winning authors and illustrators, world-famous franchise characters, and multimillion-copy series. The company’s website, RandomHouseKids.com, offers an array of activities, games, and resources for children, teens, parents, and educators. Random House Children’s Books is a division of Random House, Inc., whose parent company is Bertelsmann AG, a leading international media company.
About Dr. Seuss Enterprises L.P.
The primary focus of the Dr. Seuss Enterprises, L.P. is to protect the integrity of the Dr. Seuss books while expanding beyond books into ancillary areas. This effort is a strategic part of the overall mission to nurture and safeguard the relationship consumers have with Dr. Seuss characters. Theodor Seuss Geisel (Dr. Seuss) said he never wanted to license his characters to anyone who would “round out the edges.” That is one of the guiding philosophies of Dr. Seuss Enterprises. Audrey S. Geisel, the widow of Dr. Seuss, heads Dr. Seuss Enterprises as CEO.
About NEA’s Read Across America
Originally created as a one-day event to celebrate the joy of reading, Read Across America, now in its 17th year and founded by NEA and Dr. Seuss Enterprises, L.P., has grown into a nationwide initiative that promotes reading every day. With Dr. Seuss’s March 2nd birthday falling on Sunday this year, the official Read Across America Day will be celebrated Monday, March 3rd, enabling schools nationwide to participate in the reading fun.
The National Education Association is the nation’s largest professional employee organization, representing more than 3 million elementary and secondary teachers, higher education faculty, education support professionals, school administrators, retired educators and students preparing to become teachers. Learn more at www.nea.org.