UK Elite Soccer, Inc Announces Acquisition of NOGA Soccer Business
Acquisition of NOGA assets enables UK Elite to consolidate and strengthen its position as a leading youth soccer company in the New York tri-state area
CEDAR KNOLLS, N.J.--(BUSINESS WIRE)--UK Elite Soccer, Inc., a portfolio company of Steel Sports, Inc., today announced it has acquired substantially all the operating assets of NOGA Soccer, a leading soccer coaching education and services provider in New York and Connecticut. In addition to NOGA’s established coaching platform, NOGA provides year round team training, summer select teams, international travel teams and summer camps for youths aged 3-18.
“We have personally known the principals at NOGA for 20 years and are confident that our shared core values and principles makes NOGA a perfect fit for UK Elite. Together we are in a unique position to further establish ourselves as the industry gold standard in coaching excellence.”
U.K. Elite Soccer, Inc., headquartered in Cedar Knolls, N.J., is a leading youth soccer coaching education and services provider specializing in soccer camps, residential training weeks, management of municipal organizations and club soccer programs, and proprietary clubs across 22 states throughout the United States. Further, its subsidiary, Global Team Events LLC, specializes in international soccer tours, customized sports marketing events and tournaments.
“For our loyal NOGA friends and families being part of UK Elite - and incorporating our best practices and ideas into the UK Elite structure and methodology - will offer players, teams, clubs and families even more quality products, services and greater opportunities than they already have access to,” said NOGA Soccer CEO and founder Gary Book, “We recognize that the quality of our coaches and the product we consistently deliver on the field is the foundation of everything we do. As always our focus will continue to be on creating the best possible positive learning environment for player development. We will now have even more resources and infrastructure to help us achieve this.”
UK Elite stated that the combined youth soccer entity is expected to become one of the most exciting national coaching organizations, with unrivaled quality, infrastructure and potential in the USA. “The strategic acquisition of NOGA’s business – and the integration of its quality coaches, managers, directors and best practices into UK Elite’s methodology – will add further impetus and scale to UK Elite’s own recent exciting developments, including the recent launch of our Global Team Events and our recent new partnerships with Adidas and Soccer.com,” said U.K. Elite CEO Mick Smoothey.
“We are excited to have Gary and the rest of the NOGA team, as well as their coaches, players, teams, clubs and families join the UK Elite family,” Smoothey continued. “We have personally known the principals at NOGA for 20 years and are confident that our shared core values and principles makes NOGA a perfect fit for UK Elite. Together we are in a unique position to further establish ourselves as the industry gold standard in coaching excellence.”
U.K. Elite currently has approximately 50,000 participants – including 15,000 parent coaches – and direct access to more than 60,000 separate families. NOGA attracts approximately 35,000 attendees annually in the NY, CT, and RI region. With a combined 50+ years of experience, innovation and leadership in youth soccer education, these industry pioneers will now be working together to provide the best possible soccer experience on and off the field for all of their combined players, coaches and families. The new partnership solidifies UK Elite’s position as a leading youth soccer organizations in the country with one of the largest product ranges within the industry.
About U.K. Elite Soccer Inc.:
U.K. Elite Soccer Inc., founded in 1992, is a private company focused on providing a world-class youth soccer experience. U.K. Elite Soccer offers individual and team soccer training, including residential camps, club teams, international tours and club services. Website: www.ukelite.com.
Global Team Events is an industry leader in producing and hosting youth sporting events. Since 2002, they have successfully delivered memorable sporting events, tours and tournaments for thousands of athletes and provided corporate experiences through the medium of sport. Website: www.globalteamevents.com.
About NOGA Soccer
NOGA Soccer focuses on the youth soccer market with operations in RI, NY, and CT. NOGA offers academy camps, community camps, “off-season” programming and clinics for both players and coaches. Website: www.nogasoccer.com.
About Steel Sports:
Founded in 2011, Steel Sports Inc., a subsidiary of Steel Excel Inc. (SXCL:OTC), is dedicated to acquiring, building, and strengthening a network of branded participatory and experience-based businesses engaged in sports, training, education, entertainment and consumer lifestyle.
The company seeks to invest in long-term strategic partnerships in the sports, education and entertainment sectors. Through its partnerships Steel Sports' looks to provide capital resources, as well as infrastructure and financial support, while working with management teams to enhance best practices and identify and explore growth opportunities. Website: www.steel-sports.com.